Viral Email Marketing Campaigns

How would you like to:

Increase your website traffic

Make your messages global

Increase and build your brand awareness

Strengthen your online visibility

Reach new audiences

Encourage repeat purchases

Up sell to your clients

Who, in their right mind, would say "NO"? Every point is a vital element resulting in the expansion of your bottom line. Every marketer knows the more people who receive your email, the greater the chance they will click on the link that takes them to your website, where they can see your product information and special offers.

One of the fastest ways of generating traffic is the use of viral email marketing. Viral email marketing takes email marketing to the next level. By integrating social media into your campaigns, you give your recipients a fast and simple way to automatically upload your campaign to their social media sites, send your campaign to their friends, family, and colleagues, all accomplished within seconds. This assures you that your marketing message will be in front of as many people as possible within the shortest amount of time.

Viral email marketing is a great way to promote and market your products and services. Creating email marketing campaigns offering discounts, specials, and coupons, can easily reach thousands of recipients through viral marketing. Does it get any better than this?

Viral Marketing Etiquette

There are several points to cover when creating a viral marketing campaign:

Forwarding your email campaigns. Remind your users to forward your email campaigns discreetly. If you are offering rewards and incentives to those who forward your email to interested recipients, you don't want those results to have negative consequences. Forwarding too many emails, that are not wanted, constitutes spam.

Make sure your call to action is clear and your recipients understand what they are to do and what they will receive upon completion.

Do not exaggerate your offers or rewards. Make sure it's clear and easy for recipients of your viral email marketing campaign to meet your campaign goals. Stand behind your promises.

Be consistent. Keep your logo and brand parallel to the website they will be visiting once they hit that call to action. You don't want them to think it is an affiliate marketing campaign pushing them to buy or sign up at a different company website.

Include a text version of all your email campaigns where HTML formats may be disabled. Pretty graphics will not shine in a text version showing large blank spaces where your graphics should be.

Measure all your viral activity. As with any marketing campaign, you need to track the results while optimizing performance. This is necessary. Savvy email marketers know the importance when evaluating their data. Metrics are important to any future successful campaign when analyzing, click-through, and conversion rates. Metrics alert a marketer to which offers and customers drive the highest ROI.

Never consider a referral to be a new opt-in. When a customer refers a friend, colleague or family, they are not an opt-in. Be careful. A name and email address given to you by someone else should not be used unless the individual in question, requests future correspondence directly.

Assuccessful as email marketing is, with it comes a great deal of responsibility and integrity.The Internet has made it very easy to reach thousands of people. So, with that in mind, a marketer's job is to ensure, that their email campaign is sent to a receptive - NOT captive audience.

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