Search Engine Marketing - online marketing with a difference

Know about SEM

SEM-Search Engine Marketing is a category falling under online marketing. Probably, it is one of the most effective marketing and advertising tool available to businesses today. Search engine marketing is all about getting your website on the first page of Google or Yahoo. Web advertisement is an essential part of products or services promotion. The search engine marketing (SEM) method is widely employed not only for assuring a balanced website but also analyzing its effect on the visitor's traffic. SEM is slightly different from the concept of Search Engine Optimisationas it encompasses the total effort and techniques used in making a website marketable in all respects. Various methods and algorithms are also included in it which is used to maintain a set target on the search engines in terms of the page ranking and continuing traffic analysis. In simple words, you can figure out what it is costing you to get one new customer, and from that you can figure out if this ad i s providing a positive return on your advertising spend. Other techniques are employed to enhance the effect of a well designed website with focused content and attractive offers. One of these methods is the Pay per click advertising process that directly affects the way one receives visitors to the website. It is an important method of driving traffic along with the SEM techniques.

Selecting the SEM Company for your business

After getting information about the services provided by SEM techniques, we are yet to know which company to choose for our business. While selection process, some considerations need to be kept in mind:

If the company offers a guarantee for search engine optimisation or search engine marketing, in other words, if the company is telling you that it can help you attain #1 rank in Google for your keywords within a set period of time, then the company is trying to carry you away. It shows its desperation to get your account. No SEO or SEM Company can guarantee you sure success in set period of time. So avoid selecting such a company. Asking about Black Hat and White Hat SEO may also prove helpful. SEO activities which are penalized severely by the search engines are named as Black Hat. On the other hand White Hat SEO practices are allowed. So confirm about no Black Hat activities are to be carried out for your website. Always enquire and look for recommendations, testimonials and case studies. One can even ask for the email address and the phone number of some of their happy clients and speak to them. Checking Page Rank of the website of the company as well as its Google ranking is also important. Through this Google measures how importance of a web page. A of PR 4 or above is considered good at search engine. Also the ranking of the website in Google is also important to enquire as they are to help you attain good ranks; they should themselves have good ranks. Always ask about the keywords for which SEM Company will bring you the web traffic or the ranks. Focus to target the right keywords; otherwise converting the visitors into customers will not be possible.

Enquiring about result page

Out of hundreds of search engines, in terms of the number of users, four acquire majority of the market share. These include Google, Yahoo, Microsoft and Ask.com providing ample advertising opportunities for most types of businesses. To discover websites, crawl web pages and index web pages by keyword is the primary functionality of these search engines. By selling and advertising against keywords these search engines generate their primary revenue. There is a text field provided in every search engine for a person to enter query term about which he require information. As a person provides a name in text field, all the websites related to the word are displayed on the screen.

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