Killer Facebook Profile Tips

The key to effective Facebook marketing is your profile. If your profile is weak, no amount of other marketing efforts will help out. The profile is the centerpiece of your Facebook marketing strategy. While other endeavors and components including things like Facebook apps are essential to success, it all starts with the profile.

There are several basic elements that your Facebook profile has to have if you want it to truly be effective and maintain a high ROI:

Have a complete profile. When your profile isn't complete, you send a signal to visitors that you're not serious about your Facebook presence. You also close off a number of options and benefits to having the Facebook profile. You want to do more than simply offer a website address. Giving a website address with nothing else would be akin to handing out a business card with your business name and website on it. Include things like your company's address and phone number. After all, you want them to actually be able to reach you. The more hoops they have to jump through, the less likely they are to actually follow up. Use photographs. Photos aren't just for personal profile pages. Photos can play an important role in promoting your business on Facebook. A well-done external shot can help potential customers to find your business when they are driving down the street, for example. If you have a beautiful showroom, why not demonstrate that to your Facebook visitors, so that they can see it, too? Photographs help to make your Facebook page a little bit more personable, as well. When a person walks through the doors to your business, they'll be glad to see you and not to see a cartoonish representation of you, or simply your logo. There is power in seeing the human face, so use that power. Use some SEO techniques. Google and the other search engines have a strong preference for social media today. Try to use keywords in both your description of your company as well as in your Facebook updates that relate to what's going on in your niche. Do a little bit of research first, however, as search engine optimization isn't just about keyword spamming these days. You need to make sure you're using those keywords in a natural and relevant way. Give people a reason to come to your page.It might be something as simple as a Facebook-only coupon. It might be that you're offering some specific advice, or even that you're posting an interesting or entertaining video. Do things that will help visitors want to click through to see your Facebook page. Give them a reason to stay, too.Once someone has liked your Facebook page, you need to keep them coming back. Perhaps it's ongoing discounts. Perhaps your Facebook page will become the place for new product announcements. Maybe you are just good about making sure you offer links or posts that really add value for the reader. Whatever it is, these kinds of techniques will keep visitors to your Facebook page coming back again and again. Offer regular updates. One of the unfortunate realities that often sets in with a business Facebook page is that it tends to stagnate. A business will get enthused about the prospect of a Facebook page, spend countless hours and money on making it look great, and then just leave. Remember that Facebook isn't meant to be static. It's a platform for you to get your message out. Regularly updating your Facebook page with relevant and useful status updates is one of the best keys to not only getting new fans, but keeping the existing ones coming back for more. It's also a wonderful way to get your fans to share your page with others. Do some promotion. Yes, your Facebook page is part of your marketing strategy. However, you have to do some marketing to get people to your Facebook page in the first place. You need to actively drive customers to your page. Promote it by putting your Facebook URL on your business cards and your other marketing material. Include it in your mailing list items. The benefit of promoting Facebook is that, once you get people to the page, they will then turn that little bit of marketing you did into a powerful word-of-mouth force.

A Facebook marketing plan is only as good as the profile it's built around. Work hard to make your profile interesting and relevant and you'll be able to see your customer base grow.

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