Aweber: Email Service Provider Review

Aweber is an email service provider. If you are considering starting an email newsletter, an email service provider (ESP)like Aweber is the most efficient way to go about it.

Aweber eradicates a lot of the work of email marketing, they deal with delivering emails and even advise if your newsletter could be heading for the spam folders (text link to text ratio is too small).

Price

The prices of ESP's vary, Aweber charges $19 or around 12.50 per month for up to 500 subscribers, you can build as many lists as you want for this. The price rises to $29 for up to 2500 subscribers and $49 for 5000 subscribers. Most bloggers or small businesses will not exceed this, meaning that you'll never pay more than $50 or about 30 or so.

I think you'll agree that this is very affordable when you consider that research has shown that each captured email address is worth $140* over it's lifetime (if you are planning to monetize or sell to your list). Also, newsletter subscribers purchase, on average, 167% more than a non-subscriber*.

Tech Skills Not Required

Getting started is no problem, Aweber provides email training (well, why not, it's their thing) as well as live webinars and video tutorials. You do not need to be a technical genius, in fact you don't even need to know HTML. Aweber provides a plethora of ready made templates. Of course, if you are a technical genius or do know some basic HTML then you can upload your own templates or mess around with the ones provided.Analysis

Aweber provides plenty of opportunity for analysis including open rates, bounce rates, click rates (for each individual link), subscriber and unsubscriber rates. Aweber can also track sales if you set that function up.My Experience with Aweber

I'll come right out with it, I love (or at least am very fond of) Aweber. I find them affordable, easy to use and completely customer focused. Since I've been registered they've phoned me once, sent me two letters and emailed me just today to ask if everything's ok, apparently they read my tweet(@Erica) saying that I was writing a review. I think Aweber fancies me ;) Seriously though, it's refreshing to be cared about, even though I'm a mere minnow in their ocean.

So if you're looking for an ESP, Aweber come highly recommended. They offer a 30 day test drive, so nothing to lose if you want to give them a go.

*Facts from Email Marketing: An Hour a Day

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