2012年8月16日 星期四

YouTube Marketing for Small Businesses


You do not have to be an internet marketing expert to use YouTube marketing to your advantage. Many small business owners have increased their profit dramatically through simple YouTube videos. In fact, we live in a visual rich society in which our younger generations are exposed to visual and online media before they even begin to learn how to read and write.

Surprisingly, while small business owners are usually the most creative marketers, many have missed the YouTube marketing completely. According to Kelsey Group's research, YouTube is the second most popular search engine behind Google with a staggering 30 billion page views in 2009. That is more than Facebook, Myspace, or any other social network media. Perhaps, there was a great reason why Google purchased a non-profit start up called YouTube for $1,6 billion back in 2006.
So who is utilizing YouTube Marketing to drive sales up?

BrianDelvin.com owned by Brian Delvin, a fitness instructor, uploads short fitness videos to drive traffic to his customized fitness program. So far, Brian's YouTube channel has generated over 1.3 million views along with more than 2700 subscribers. YouTube Marketing works well for Brian's niche market.

BlenTec.com started as a small blender manufacturer based in Utah. BlenTec has successfully utilized YouTube marketing by launching a series of 2 minute videos called "Will It Blend?" The quirky series have blended everything from an iPad to a tire repair kit. BlenTec's YouTube channel has gained over 140 million viewers and most importantly sales have been steadily increasing by over 40% annually Talking about low low cost brand recognition campaign!

Riverpoolsandspas.com is a new family owned company in Virginia. In 2009, Jason Hughes, the owner, started to upload how to and ste p by step videos to YouTube. Sales are up from 30 pool installations a year to 88 installations. What does YouTube marketing have anything to do with a pool guy? Everything!

The Bottom line is online video marketing is here to stay. Do not get left out! YouTube Traffic System has a set of strong yet simple guidelines for everyone to gain traffic and front page placement on YouTube. Download YouTube Traffic System e-course to start your campaign today!



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