Real Estate Video Is the Future of Real Estate Marketing - Marketing - Video Marketing

There's a popular song from 1979 called "video killed the radio star" and thirty years later, although radio isn't dead; video is growing stronger by the day. Internet video is one of the fastest growing marketing tools around. Free video sharing sites allow free advertising and marketing via a video gives the potential buyer a great feel for a property before ever actually setting foot on to the property.

Buyers want to have all the facts now before ever approaching an agent about a property. It is not uncommon for a prospective home buyer to research property values in the neighborhoods they are interested in as well as schools, amenities and even local taxes. The agent who can provide an appropriate real estate video for these interested and self-targeted clients can jump ahead of the competition and generate leads simply by showing them what they are interested in.

Video is the future of real estate marketing just as video was the future of the radio. It is far easier when viewing a real estate video to get a real feel for a property. If the marketing video includes sound then extra features of interest might be discussed in the video highlighting low taxes, stable property values, or a quiet lakefront setting.

One neighborhood might have several videos made for the area by an agent. Prospects have different focuses and a video highlighting the extra large nursery area, or the large backyard area and great schools might attract one type of buyer. On the other hand a real estate video focusing upon the home's easy access to the city, the local entertainment and culture available close by the property might attract another set of prospects. All this can be done with the focus changed on one property.

While real estate marketing has become more competitive over the last few years the tools available to the real estate agent have become more flexible. A competitive market brings out the innovators in any group and real estate video marketing is one way for the marketer to stand out from the rest.

While some agents may still be focusing upon lead generation via local ads and word of mouth, the wise agent is looking online and at the growing potential of video marketing. Simple words can only convey so much but a real estate video complete with narrative highlighting the most desirable features of a property and a neighborhood, speak more clearly than a thousand words. Tell the prospect what he wants to know about the area, surprise them with facts and sights they might not be expecting and capture their interest all through video marketing. The best part of this wave of the future is that video sharing sites do this all for free. Billboards charge to carry advertisements, television ads charge to be shown in prime spots but video sharing sites which garner a large amount of traffic each day, promote real estate freely.

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