Financial crisis sweeping the globe, the world economy is cloudy. Weakening demand in international markets, especially in the export of construction machinery industry, more and more dense atmosphere of pessimism, though exports have been as a distant thing. We recognize that the financial crisis on exports of construction machinery has brought a lot of resistance. Every business faces the pressure of shrinking foreign demand. However, for export overseas, and not all closed doors, "the West does not shine Dongfang Liang", "When God before you closed all the doors, but also a window for you to stay," European and American markets tightened, could open up new export market. Market opportunities exist at any time, the key is to have the ability to seize the opportunity. First of all, for Europe and the United States market, the financial crisis is prompting the consumption of direction from "buy up" to "buy down" cost-effective and relatively inexpensive products will be in creasingly favored by the market, but for engineering machinery enterprise , the high cost and relatively low price is our strong advantages. Moreover, has been China's construction machinery products, especially construction machinery products to enter Europe and the United States and other developed countries the threshold is relatively high, open markets in these countries more difficult. But the financial crisis change the direction of these high-end market where consumers are enterprises of China's construction machinery market to develop these high-end provides a good opportunity. In fact, the more adverse market environment, the more apparent the company can flexibly adjust the anti-risk ability, survival of the fittest, the strong get stronger. December 2008, Atlas Construction Machinery Co., Ltd. on a 160 check out Adversity excavator large exports to the EU single. It can be said that exports in the current chill in the "winter", Atlas Engineering Machinery Company for the export industry, bringing full confidence. Second, U.S. and European markets shrinking, you can try to find new markets outside the U.S. and European markets. Southeast Asia, the Middle East, Africa, Latin America and India, Brazil and other emerging market than fast, strong demand, which is outside the United States and Europe than another big market for Chinese enterprises. In the financial crisis, these emerging markets must also expand domestic investment in machinery and equipment on the project to form new requirements. "Western" is not lit, "the East" bright, low price of Chinese engineering machinery products will get new growth. For example, a time when the end of 2008 of 27 December, 79 building industrial production units share all kinds of construction machinery products in the east to pier staging, Saudi Arabia will export shipment, the export of not only realized the building work in the Middle East breakthroughs, but also rare in the industry exports a large one. And Objectively speaking, China's construction machinery market in Europe and the United States and other developed countries is not that big, American and European markets decline, the market for construction machinery in China's exports will not be particularly big impact, but rather that these new developing markets, will be the export of Chinese engineering machinery products formed a significant impact. The face of financial crisis, countries in Europe and the United States and other engineering machinery enterprise engaged in crisis, just as our construction machinery business to seize an emerging market opportunity, domestic enterprises can take full advantage of this opportunity to fully explore these emerging markets, the establishment of comprehensive distribution network.
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