When you are looking to advertise, the old ways no longer make sense. They are a complete waste of money, as you will soon see. Local Search Texas is a Dallas based firm making its mark by embracing social media marketing. Our market penetration on our clients behalf is so complete in its nature that all mobile devices will be able to search and find your business. There is no print, radio or TV marketing package that you can retain today that blankets your local market 24 hours a day, as effective as Local search Texas. Local Search Texas embraces social media marketing as well as the rules and regulations set forth by Google, Yahoo, and Bing to gain entry into their local search listings as well as their organic search listings; the two main MONEY SPOTS on every results page. We also know the amount of work that it takes to maintain those listings in the two money spots. In the past, advertising has been done through print, radio, cable/TV, per-per-click and so forth. We ll I will tell you why those are outdated. Print advertising is risky and expensive. 99.9% of your message in print advertising is lost on your target audience because they do not have the need for your service or product at the time that they are viewing your ads it only works for those people who have a need for your service at that exact moment and those are few and far between. The internet is the most effective and consistent way to reach the people that are responsible for driving local economies in our country. When you look at print advertising, do you hold on to those for the future or do you just simply toss them aside? When you are looking for a business, do you open up the yellow pages or do you simply head to your computer or your mobile phone to find the information that you are looking for? Radio advertising is really a complete waste. Tell me when the last time was that you actually listened to a commercial on the radio (and when I say listened to, I do mean listened to, I do not mean that you left on, but never heard) and if you did listen, were you able to write down the phone number or the website that they were referring you to? Cable/TV Advertising is just about the same is radio. Do you actually watch the commercials? Most of us are busy doing something else; we channel surf, or simply do not jump up and grab that pen and paper to write down the information. Also, advertising on the television is extremely expensive and most businesses cannot afford it. Pay-per-click advertising in the past was very successful. We paid money for every time a potential customer clicked on our link. However, for local businesses it is not cost effective. If you are servicing the entire nation, then it might help you, but as a local business, how often are people really going to dig until they find you? Social Media Marketing is the newest advertising method which has been proven to work and will last for the many years to come. It is a combination of old and new web 2.0 techniques that are used specifically for the local search market. Social media marketing drives targeted web traffic to you. Everyone has heard of Face Book, YouTube, MySpace, and Twitter, but there are hundreds more social media properties that the top three search engines favor. Do you know the types of media content or the social media properties that rank as authority sites for the top three search engines?
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