How To Get Your Local Business Website Ranked High In Google

The previous posts have opened your eyes as to why your local business simply must have a website to stay competitive. You also understand that simply having a website is not enough; your companys or business website must show up very high in Googles search results, or you will just be throwing money down the drain. The question then becomes, what does it take to get a website to rank high in Google?

There are countless experts you could contact in your town to build you a website. You can also go on the net and find thousands more across the US who would be happy to perform web design services for you. The cost will vary from several hundred dollars, at a minimum, to several thousand to create and put up your site. However, and this is important, maybe one out of a hundred of them will know anything about building you an optimized site that gets high rankings on Google.

The majority of website designers, especially the ones not working for fortune 1000 companies, have learned to make websites that look good. The majority are very good at what they dothey can build you great looking sites with the works. You will be ecstatic and your friends will be highly impressed. It will be a great looking website, no doubt about it.

The bad thing is, you will not get any customers because of your placement in Googles search results. Thats the long and short of it. This is how it is for 99% of the time.

Whys is that? Well, Google does not rank sites based on how cool and snazzy they are. The search engines do not care about all the flash, audio, or pretty pictures that your site has, or any of the stuff professional designers like to show off and charge you lots of money for. Not only do those things do not help your ranking on Google, most of them have negative effects on your ranking. This is the last thing you want if youre looking for customers and your local business online.

What does Google look for then? Google looks for websites that have highly relevant content to the search terms that people search. When someone searches for Atlanta comic book store Google wants to show information they will find useful. These searchers will be directed to sites Googles software thinks are the most relevant and best matches for Atlanta comic book store, and not the ones with the pretty flash and graphics.

There are lots of ways of building sites that Google likes. The best way to do it is called optimizing. In building your site, we optimize both the code, and the contents of the site to rank high in Googles search results. The higher your website ranks in Google, the easier it is to stay there because more people will be clicking your site. This, in turn will, tells Googles spiders that your site is more relevant and place you higher in the list.

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