The inclusion of online video production, or web video production, has expanded the field of marketing beyond just having an appealing website filled with nice pictures and text. And no longer is online video only for bigger businesses with big budgets.
Because of online video's ability to captivate potential clients - turning them in to qualified leads and paying customers - online video, sometimes referred to as web video production, has quickly become the "must have" advertising, marketing and communications tool for small businesses and corporate giants.
"An video posted on a company's website, delivers a more engaging and personal message." says Robert Weiss, President of MultiVision Digital Productions a New York City video marketing and video production company. "The use of marketing with web videos puts any company far ahead of their competition due to its unique and new way of grasping the potential client's attention and educating them on the people behind the products and services."
Research from Forrester, ComScore, eMarketer, and other top organizations all support how marketing with video can help small to mid-sized companies. These organizations report that online marketing by internet video creates some form of action, moving the prospect deeper into he sales cycle, 52% of the time. Given these impressive stats marketing with web video is one of the best ways to engage and convert casual browsers into leads and paying customers.
Small business online video production can be used on websites and other places on the Internet (such as social networking websites i.e. Twitter, Facebook, LinkedIn) in order to open their doors to a plethora of new potential clients. Smaller businesses need to be sure that every marketing investment produces immediate and direct results.
And marketing with video online can serve greater benefits to larger businesses that work hard to shape public perception. Internet video for larger corporation can support their sales teams with content that differentiates them in all parts of the sales process. Simply put, marketing with video can become a useful everyday tool in the life of a long sales and marketing processes.
Within a very short period of time, rather than just having an excellent website, having extraordinary videos will be the norm. Weiss continues. "Small and mid-size businesses need to be effective and efficient in their marketing expenditures. Marketing by video converts a greater percentage of prospects will go deeper into the sales funnel."
For more stats and figures about how video can benefit your business visit http://www.nyccorporatevideoproduction.com
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