A road racing from Italy with 13.5 million bid was awarded this bike Show "car king." People marvel at is, the same venue, China has a foundry companies offer bike only 23 dollars (about 155 yuan), and nearly a hundred times the price difference, so that visitors can see a huge gap between Chinese and foreign bicycle industry......China's bicycle industry is big but not strong, and the crux of where? How can we seize the new round of adjustment of energy structure and consumption opportunity to upgrade?How to make the bicycle industry, from tradition to innovation? Many problems faced by journalists, China International Bicycle Exhibition Organizing Committee of the Secretary-General Huo Xiaoyun gives the answer.Creative and commercial docking Reporter: This exhibition in many overseas exhibitors to display a professional racing, folding bicycles, as well as the expensive "high price" bicycle, so that the "fans" big eye-opener. In comparison, the domestic manufacturers wit h the exhibits there is a certain gap, how do we view this phenomenon?Huo Xiaoyun: First, this gap is an objective. In developing countries, bicycles mainly as a means of transport, while in European and American countries, bicycles are mainly sports and leisure products. Market positioning of different consumption levels are also different. Secondly, we should see well-known brands from overseas R & D, design, technology, philosophy and so does a leader, including intellectual property rights protection, are worth learning and drawing. Once again, we can be optimistic that, as China and global economic recovery, energy use changes, lifestyle changes, upgrading of bicycle industry is inevitable, we will be very promising.How can I get rid of the traditional development mode? Now, bicycle industry is not only processing, manufacturing industry, in order to meet the increasing demand for bicycle industry has become a highly innovative high-tech, high-knowledge content sectors. "The First China International Bicycle Design Competition" is what we boldly explore a creative path. The event began last year, will continue to 3 years, divided into "design --- model --- products" three-step, to guide the design and commercialization of innovative docking.Author: Enterprise of the results of the design competition is recognized? Design into a commodity market, there are still many technical as well as problems, how to solve this?Huoxiao Yun: This is a bicycle industry to upgrade its own problems, the domestic bicycle manufacturers to invest more widely in the production, design, development, sale investing less. Individual manufacturers do not even have the design staff, while the use of imitation of best-selling products, methods to maintain the operation.Today in the promotion of intellectual property protection, this path gradually ends. Any viable business must have creativity, and this creativity are not confined to cycling per se, but covers the glo bal economy as the background concept, design, technology, after-sales service all-round innovation. Bicycle industry's future development will be social, artistic, cultural, a high degree of integration of technology and capital.This time, the Shanghai Forever Bicycle Co., Ltd. to bring an advanced "public bicycle rental system," it all themselves. You only need to use "Bus Card", you can lease office unattended, to rent a bike. Bike Rental This solution is undoubtedly an industry revolution, but also has a huge market, it is the bike into urban public transport systems, public use, with the use with the use, so convenient bike the last mile for the public to solve the traffic problems. This is a public bicycle system development concept, but also represents the development direction of future urban bike.Cycling is still a fully competitive industry, influence and a key factor in deciding what?Talent, technology and brand, the formation of today's major bicycle companies mo re competitive. China International Bicycle Exhibition is also raising the level of promoting the industry as a whole, sustained manner in line with industry trends to explore new initiatives. The opening up of creative design competition is a very good attempt of the Chinese bicycle industry, a collection of creative ability, design and relevance of resources to conduct innovative activities, more importantly, is to promote the design to achieve docking with industry to develop and bring innovative bike design talent, so that the old and new design talent, leveraging the ideas conceptualized as a great productivity.By the China Bicycle Association, the China Industrial Design Association, the Shanghai Creative Industry Center co-organized the "2009 Innovative Students Bicycle Design Competition" is achieving bicycle design and industry, docking, train and bring up bicycle industry design talent initiatives."International Bicycle Expo brand design firm," the conduct, but als o for the existing brands the company's talent to build a platform for horizontal communication conducive to the public the depth of understanding brands.At present, the China International Bicycle Exhibition has formed ideas, capital, marketing, channel and service a wide range of architecture, the form of more and more professional, more and more complete form and played a show in the important role of international economic and trade exchanges and promote the International Cycling industry and related industries, in-depth development.
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