There are many tools available to an SEO to help forge success for a campaign. Unfortunately many people believe these to be in the form of expensive analysis tools, professional cheat sheets and best practice documents; many people forget the other tools that SEOs can wield communication.
I have never hidden my distaste for web developers who not only do not believe in SEO, are unwilling to listen to anything you say and generally dont help out due to the increased workload you bestow upon them. Its a common occurrence in the SEO industry and many agencies experience the same nuances I mention.
Over the course of the last couple of years working with web design companies, full-service agencies and in-house teams for international brands I have found that something simple as communication can make the project not only successful but also rewarding for both parties involved.
Encourage their input and feedback
Most web developers have heard of SEO; most practice it themselves. More often than not though, most developers are actually looking to learn and broaden their horizons so why not help them with their tasks by explaining why you are requesting the changes and what effect it will have on the performance of the website. It will only save you time in the future when it comes to more new builds when they have already implemented your previous request by default.
By encouraging feedback most developers can listen to your overall aim and can actually help you achieve your goal by tapping into their own experience and suggesting technologies you may not be aware of. These types of interactions have yielded some great results for me in the past.
Dont condescend
Quite simply web developers are specialists in their field much like you are; they also read blogs about techniques, tactics and methods for SEO the same way you do. There is nothing worse than talking down to a developer as if they are fresh out of school and have never heard of SEO (although some of these do exist!)
Recently a friend of mine at a large national entertainment company had to complain about their well paid in-house SEO because of their lack of experience with very basic web technologies & markup and their condescension towards him when it came to requesting changes for the website that would have actually resulted in their website not functioning properly. Nothing can make the job of an SEO harder than a web developer whose opinions are ignored.
Makes friends
I cannot stress this enough, but simply make friends with them. At the end of the day web dens are not the enemy! They are simple carrying out a different role in the success of the project much like a plumber and a carpenter in the construction of a house.
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