How to Create a Standout Logo Design

Standout logos are the identifiers of some of the world's most successful companies including Google, Nike and Reebok. The monikers of these corporate giants share many common traits. They are all simple, unforgettable and unchanging. We recognize them instantly on the sides of buildings, flashing up on TV and passing by our car windows on billboards at 60 miles per hour.

If you're about to commission a new logo, then make sure you take the time to consider the most important factors in logo design for NZ companies.

Simplicity is Vital

Keeping a logo simple will help it to stand out by virtue of being easy to recognize. Avoid using calligraphy fonts. Use plain text that is easy to read. It is a good idea to use a maximum two different fonts in any one logo, any more and your logo will start to look over worked. It is also worth noting very fine fonts may cause you trouble when it comes to printing your logo.

Make it Unforgettable

A standout logo needs to be memorable and unique. It is never a good idea to create a logo using word art. The end result will look amateurish. Be careful to resist the urge to copy an existing company's logo. No matter how much you admire it, customers will not remember your logo because they are busy remembering the original which you copied.

Aim for Long Lasting

It is tempting to look at current design trends when you are designing a new logo. Millions of new logos are designed worldwide every day, most of them adhering strictly to the latest fashions. If you can avoid doing this then you are putting yourself at the front of the 'standout' queue simply by not looking like everyone else. A logo independent of fashion trends is a logo that won't need changing every 12 months.

Keep it Versatile

Always design a logo in black and white so that you can be confident that it looks good in the simplest form. It won't always be practical to use full colour prints in promotional material. Refrain from adding too much detail such as shadowing, embossing or highlights. Try your logo in different sizes. Is it still legible when you reduce it to the size of a thumbnail? Could you blow it up and put it on a billboard? When it is time to choose a colour scheme, go for neutral tones that will work against most backgrounds.

Choose a Great Designer

Choose from one of the many amazing graphic designers NZ has on offer. Now that your fully briefed on the key points of logo design, you'll be able to keep a close eye on him.

A company logo and website Design is an important factor for the success of every Business. So choose wisely eitherwebsite designersorGraphic Designersfor designing your Company Logo or Website Design.

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