Great Tricks For Video Optimization in Websites

There is tight competition going on between the players of E-Commerce business market. The success of the business depend on multiple factors. The major includes: good and user-friendly E-Commerce website design, clear navigation scheme, more than one payment gateways, presentation of the product specifications and so on. To enhance the visibility of the product features, videos are playing a prominent role. It helps to demonstrate the proper working and functioning of the product. Product-oriented videos help shoppers understand what they are buying and can increase sale.

According to this rule, there are few products which are always on demand by the online shoppers. You have to put videos first on these product pages that are driving most of your sales. It is not necessary to put video for every product, some may not even require that. But there are few performing products, which when highlighted with video content, increases your ROI to a considerable extent.

You need to select the method of creating videos very carefully. The few options you have are: You may create your own videos in-house, outsource to a professional video production company, or automated product videos. Whatever, the method you choose, it should be able to prepare high quality and clear videos for your products. If required, it should also enable you to update your videos easily and frequently to reflect changes to your products and offerings. Moreover, some platforms include an analytics panel allowing you to monitor your videos performance. Always remember, Internet surfers have least patience in them, so if you are delivering poorly quality content when youre trying to sell them something, it might work against the motive for which you have added videos.

The time duration of the videos should be from 15sec-3 min because attention span of online shoppers is very short. Dont make long duration videos by including unnecessary stuffs in it. Just show the working(if it is device) or functioning or highlight the main features of the product.

You need to understand the integration process to add the videos to your e-commerce website. If youre only adding one or two videos this neednt be a major consideration, but if youre going to be adding hundreds of product videos to your site, you really want to make sure you dont have to add code to each product page individually.

You should not completely rely on the voice of the speaker, but also need to add some text that shoppers can read while watching the video. Sometimes, it happens that shoppers might be sitting in places where they could watch videos on mute, so in that case, text written in video will help the shopper to understand about what the video is all about. Simple things such as putting videos above the fold or replacing the product image with product video increases consumption. The mobile web is exploding. Your videos must be available to mobile devices: iPhones/ iPads, Blackberrys, Androids.

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