Why concept cars? For obvious reasons - to get a visible, tangible look at a design before production so its feel can be evaluated, possible problems can be foreseen, and, for concept cars shown to the public, so reactions of non-gear heads can be judged.
In testing particular ideas concepts are best - for example, they could be a test bed for exterior and interior colors and materials, new controls and dashboard layouts, variations on packaging, etc.
Driving concept cars is a wonderful experience knowing you have driven a future car first hand. Designs that you can only see in futuristic movies become suddenly real and many are exaggerated versions of what will actually appear.
The Jeep
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