How to Conduct a Keyword Research For Online Business

How to conduct a keyword research for online business

Discover the keywords you need to succeed online

Search engine optimization, key word research tool is an essential investment, a must have resource for any search engine marketing professional. It combines both a respectable search term database with tools that make mining the information easy.

Keyword research is the process of finding out the words and phrases that your potential customers use online. We are all creatures of habit and what we type into the search boxes is not random, it is influenced subconsciously by our language and culture. Our searches follow certain patterns, we share the same types of words, and we are influenced by news, stories and the latest buzz or fashion.

Many online marketers make the mistake of only doing keyword research at the start. That is a mistake because people's search behavior changes over time. New products and new fashions emerge and with them, different keywords. You can capitalize on these opportunities.

Keyword research is an ongoing process that you should build into your weekly schedule. You will gain a deeper understanding of your markets; you will spot emerging trends and new profitable niches before your competitors.

Keyword research tool is not just for search engine optimization but also for understanding customer behavior, conducting market research, generating new product ideas, writing copy, and planning advertising and promotional campaigns for all types of online businesses.

The following paragraphs provides you insights into what makes such work possible and will help you in website marketing strategy.

The secret to getting the most out of key word research tool lies in planning your keyword research strategy, harnessing the full power of the advanced features, and using the resulting keywords in more creative ways.

People describe same object/thing in different ways. The words you use in your business may be very different from the words your customers use. If you Use industry terms instead of customer terms and you will not be found in the internet.

If you are not getting enough search engine traffic to your site, you are not using the words your customers use. It will help you write customer-focused and search-engine friendly website copy. Whether you sell products or publish information online, you cannot do without the powerful insights that keyword research will gives you.

With Keyword research tool, you can:

Keyword research tool with its sophisticated analysis collects the words people use when they are searching on Internet crawler search engines. New data is added every week to yield over million of the latest search terms.

It counts the number of times each individual word or phrase is used and it stores the information in the database.

It provides you with a series of tools that allow you to search the database and build up multiple lists of keywords.

It helps you judge the most promising keywords by measuring their competitiveness across a range of search engines (including pay-per-click) and predicting how often they are used in searches.

Use Keyword research tool results consistently in your website copy and in your business strategy and marketing plans, and your business will succeed online.

The pay-per-click search engines all have their own keyword research tools. Overture, which provides PPC results for Yahoo!, MSN, AltaVista, and other search enginesprovides keyword data from the previous month.

Google also has a keyword tool, called the Keyword Sandbox, which differs from the Overture tool in many significant ways. Overtures tool is very helpful in determining what keywords were popular in the past month. One of the most powerful tools for keyword research is the subscription-based Word tracker. Word tracker provides lateral data based on titles, Meta information, and body copy of similar pages online, along with a thesaurus to find synonyms.

The terms typed into search engines reveal a surprising amount about visitor intent. Know as much as you can about your potential customers, and use keywords that reveal intent to purchase.

Use these questions to start a list of keywords to research.

Some of your buyers will be methodical and logical, asking a lot of how and what questions

Take your list to the Keyword research Universe. Use it as a starting point to research specific terms, and Use the thesaurus feature. Gather a few broader terms around. Make sure that they are specific enough to match your business.

On the Web, traffic costs, so think quality keywords, not quantity. Now you can start adding terms that match most closely with your visitors intent in relation to what you sell.

Prioritize the keywords not just on the amount of traffic potential, but by clear intent. You must also take into account the ability of your product to present the value that will convert this traffic. It is okay to add terms with very little traffic potential if they have a high probability of converting.

These are terms not only used to optimize pages but terms that are required in your content. You will also want to use these keywords in your anchor text.

They asked, you had their answer and that is the way to convert. We can pursue tie-ins and partnerships with sites in these areas and marketing plan is prepared based on this. Clearly, focus groups and more research are needed, but keyword effectiveness (KEI) analysis showed that top phrases to include in content, page heading, and headlines of your site.

There is an online marketplace around any business website, made up of competitors, news sites, blogs, directories, and many others. These sites are linked formally and informally. Establish your website with keyword-rich links from quality sites within the marketplace. The key is to know the words and phrases people use when searching for your products and then using them to plan your website is internal and external link structure.

There are four steps:

The competition search identifies a perfect strategy to attract your target audience.

Where you must use keyword phrases

It is much better to focus your optimization efforts on just a primary and a secondary keyword phrase for each web page.

(i) Where you must use keyword phrases

These are the standard features of an optimized web page:

The title tag. The title should include your primary keyword phrase and if possible your secondary phrase.

The description tag. If your description contains the search term people enter, and it is the first text that googlebot comes across, then you have a good chance that google will where to use your keyword phrases display your description in the results.

Headings and subheadings. The tags that are used throughout an article should contain keywords.

Body copy. The writer should understand what the keyword phrases are and use them in natural language on the page.

Links on the page. The words used in live links tell the search engine what this page is about and what the linked-to page is

Alt text. For every image, write an alt attribute tag, good for both accessibility and optimization.

(ii) Additional ideas

Here are some ideas for working additional keywords into your copy but use these ideas sparingly. Bulleted lists within the body copy. Another opportunity to repeat keyword phrases so that they do not interfere with the readers enjoyment of the article.

Quotations and interviewsQuotations or pull quotes are short meaningful quotes from key individuals and you can have about 1 to 3 in a standard article of 1,000 words.

Interviews, where you report both the question and the answer, give you an opportunity to repeat keyword phrases.

References at the bottom of the article a resource box at the bottom of an article is a good way to mention all the links and resources mentioned in the body copy.

Add a takeaway box. Usually a summary.

Link title using the link title attribute in writing a link also gives an opportunity to repeat keyword phrases.

Testimonials from satisfied customers these are mostly used in sales pages but can also be incorporated into article templates.

This presents the opportunity for the author to represent the company

While you cannot always control external linking text, there are instances where you can. These include:

Directory listings. You usually have editorial input and can specify the exact linking text that points to your site.

Press releases. You can certainly write the linking text at the bottom of your press releases, and on occasions within the body itself.

In by-lines to articles that you publish. Many sites will allow you to specify not only the linking text but also the text that surrounds the link.

Reciprocal links. When you swap links, you can ask for specific linking text to be used.

Paid-for links. Links that you buy will always allow you to specify linking text and perhaps allow extra descriptive text.

Writing, by its very nature, is creative and thrives when the imagination takes over. Do not stifle your writing by adhering to a rigid keyword formula. Update yourself in keyword strategies,

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