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If you are considering starting your own home business, one of the first things you must think about is budgeting and planning to find the money you need. You can start the planning process from your kitchen table if necessary. You'll need a telephone with an answering machine to handle calls while you're budgeting and planning. It is important that you project a favorable image. So in addition to the phone, you will need good quality business cards, which should include your name, the company name, phone number, web site and e-mail address. A computer with appropriate software is a necessity for internet marketers. A calculator and a file cabinet would be nice but can wait a while.

Once you are organized and have an internet marketing plan, your next move will be to begin your home business budgeting and planning to find the money you need to get started. Once you get the word out that you are ready to open your business, you can begin to try to locate a source to provide the capital you need. Some internet marketers build a successful business with no start-up money, but in general you will need at least a small amount of money to get started.

There are many individuals who are willing to invest in small internet marketing venture. Their willingness to invest depends upon the likelihood of your success, so be sure you explore all the options and choose your type of online business wisely. An investor is, after all, in business for the same reason you are, which is to make money. You can begin by advertising, personally contacting investors who want to make a profit during the process of lending you money. The old saying, "if at first you don't succeed, try, try again," applies here because if one lender is not willing to lend you money, chances are someone else will.

The more you advertise your services, the more likely you are to find the money you need as indicated by your budgeting and planning process. One way to begin is to run an advertisement in the "Investors Wanted" column in the classified section of a local newspaper. It might read like this: "Money needed internet marketing venture. Call 555-555-5555."

You should run your ad as often as you can in all the newspapers in your area for at least a month if you can afford it. The money for these ads will come out of the advertising budget that you created during the budgeting and planning process. This budgeting and planning for your home business is necessary in order to for you to find the money you need to become a successful internet marketer.

An additional or alternative ad could be run simultaneously with the other ads you are running. The purposes of these dual ads will be to reach as many potential investors as possible. You will possibly attract more than one investor, which will enable you to compare their terms and repayment options.

When you place your ads, you can list them under any or all of the following categories in the classified section: "Business Opportunities Wanted; "Financial & Loans Wanted;" or "Money to Loan." When you have responses to your ads, it is time to set up individual meetings with the potential lender. Your home business and budget planning, if done properly, can result in finding the money you need to become a successful and highly profitable internet marketer.

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5 Surefire Ways of Winning In Video Advertising - Business

It's superb to think about that your video could be seen everywhere in the planet. It is already so highly effective, but, we're simply standing on the brink. There is still an amazing quantity extra that can and will be carried out with video. We have not even begun to see all that shall be possible.I will go over a number of of those crucial video marketing strategies with you in this article. If you aren't already doing so, I encourage you to take full advantage of video marketing. And, I encourage you to take action, along with taking these video marketing methods into consideration.1.) Video Advertising and marketing Strategies, Technique One: Grasp Your Video ModifyingIn order for you your videos to face out then make sure you're modifying them the best way, by adding text, special results, sound, etc. Modifying is a giant a part of the entire video creation course of, which contributes to your overall success on video sharing websites. You'll be able to be taught fr om watching different movies, and there are also courses you possibly can take that can present you some artistic things. So, if you'll be making your personal videos, be sure to maintain practising so you get more conversant in the process.Videos are remodeling into a significant element of the Internet, and a constant strategy to dispense info over the Internet. A number of years in the past, sharing movies on the internet wasn't as easy as it is as we speak with the appearance of video sharing sites comparable to YouTube. 3.) Video Advertising Strategies, Technique Three: Use Your Primary Keywords The Correct MethodIt is very important know that the video sharing websites will use their own evaluation system for all of the videos. There isn't a purpose to call it something apart from a useful tag, or keyword. You will simply be optimizing your video for video site and search engine search. When video sharing websites begin to rank your videos, they look at different eleme nts of your movies to rank them well. Because of this it is best to label your video's file identify effectively and include your keyword in there. Your video filename should be the URL extension for the video, and if it's not then use it within the URL.4.) Video Marketing Methods, Strategy 4: Be part of A Niche Group Or TeamsThis manner, when you get recognized, you can insert your web site's hyperlink in the signature earlier than posting anything. This works much the same means as boards and discussion boards, besides that it's all about videos.5.) Video Advertising and marketing Methods, Strategy Five: Proceed To Promote Your Videos For Maximum PublicityEach every now and then it's possible, but the overwhelming majority of instances you can not simply load your video and count on visitors to get to it. That is in all probability the important thing of all of your video advertising and marketing strategies. Sharing websites are good, however it is sensible to do extra se lling, moderately than merely counting on views from the sharing sites. And, you also needs to do all you'll be able to to market your movies through social networking sites.Your general conversions will increase as you achieve extra viewers that hopefully convert to web site visitors. And, the most effective part about video advertising on these websites is that when your video becomes standard in your niche, it will keep spreading, getting increasingly individuals to look at, which is strictly what you're trying for.In conclusion, from the above article and video advertising and marketing methods, you possibly can clearly see that video advertising can usher in huge traffic to your website or weblog if used effectively. You've this new-fangled alternative, applying these scorching methods, to leverage video content material to get guests desirous about your web site, make a excessive number of gross sales, gather more prospects and increase your net-based mostly business. And, that is cool!Sonja Solaro is experiencing much success with her online companies and it is her honest desire to achieve out to others and help them in any method she can. Go to Sonja's blog for extra web advertising and marketing suggestions or tricks to create wealth from home. If need to dramatically improve your funds, get more data at Wealth From House Web site in regards to the confirmed, step-by-step system Sonja is utilizing with amazing success. She seems ahead to connecting with you.

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Using Video Advertising With Website Marketing Strategies - Business

Video advertising is without doubt one of the hottest points of web site advertising and marketing strategies. Many customers haven't got the time, or will not make the time, to learn articles and blogs. Different customers are mainly on the market searching for leisure greater than something else. You can seize the eye of those customers by having some advertising and marketing videos .

Video Advertising and marketing Necessities in Cyber Advertising and marketing Methods

Cyber advertising and marketing methods that do not use movies really sell themselves short. Many people have virtually substituted their TVs with the Internet. It follows then that having your own commercials on the Web is a great way to drum up business; especially if your movies are entertaining.

In the event you assume you are photogenic, then this system is already interesting to you. If you happen to do not, although, there isn't any purpose to be discouraged. You do not have to be on the digicam to create videos. It will probably even be as fundamental as doing a PowerPoint presentation.

In any case, your movies must be entertaining and informative. One main good thing about movies is that they're more prone to go viral than different formats. If you happen to make a video that's entertaining sufficient, folks will wish to share it, and also you get free publicity.

On-line Internet Advertising Strategies Using Videos

Nearly all online Internet advertising strategies use video on some level or another. Along with the power to seize the eye of rushed surfers and reap the benefits of the "Oh my God" factor, it's also possible to improve the search engine rankings of your website using video submission places comparable to YouTube .

Video submission sites will typically will let you have followable backlinks to your page, and will also will let you tag your videos. Very much along the identical traces as article advertising and marketing, you should utilize these components to enhance the rating of your video and your web site by proxy. Followable backlinks will be crawled by search engine spiders and enhance your web site rankings. Within the language of video websites, tags are one other word for keywords. Keywords can help your video rank higher than other videos in its niche.

Embedding Video to Jazz Up Your Website

Embedding video on your website will go a great distance toward making it a more gratifying experience on your visitors. As mentioned earlier, the videos will be the focus of those speed surfers and entertainment junkies that drop by. If used correctly, additionally they go a good distance towards making your web site look extra professional.

Movies additionally present a chance to plug key phrases into your website. If you're building your website, you've got the power to "tag" your videos with an alt tag. As far as a mean visitor is worried, the alt text is nothing more than a description of a video that they could or might not see before the video loads. To the search engine spiders, the alt tag is another keyword, so take this chance to position one. The presence of this key phrase is another reason for the major search engines to rank your web site higher.

Lawrence Harris is a high earner affiliate, web marketer, author, coach and teacher. He and his team of marketing professionals offer entrepreneurs a step-by-step guide to achieve true financial freedom by providing a proven business model. They also offer webinars, reports, articles, workshops, seminars and personal consulting. Lawrence is passionate about teaching others the way to use the power of the Web to construct a dream enterprise from home...or the beach. Via her blog, , Lawrence freely shares tips, advice, resources and strategies to "put your small business into hyper drive"

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The Benefits of Social Media

Social media, defined as the various activities that combine technology and social interaction. It is people having conversation online. Together with the changing times, communication is also changing. Social media is also changing the small-business marketing landscape. Businesses can gain entry into powerful networking sites and other social media to drive prospects to their websites.

Every year huge companies invest a lot of money on advertising. Companies, invest heavily on what we call as tri-media. Tri-media includes television, radio and print (newspaper, magazine, etc) .With the advent of social media business owners need not spend the bulk of their profits on publicity. From billions of dollars, marketing spending became less expensive. Online marketing, can be done in various ways, you can write blogs, leaving comments, and with the use of social networking sites such as FaceBook, MySpace, Linkedln, Twitter and Youtube can provide inexpensive yet powerful online marketing.

Are you one of those people still stuck with traditional marketing? Do not be stuck on this, explore other options available to gain publicity. In doing so, you would be able to slash the advertising cost in half or even more.

Here are some tips on how entrepreneurs can use social media effectively:

1. Usage of free sites. It would be beneficial if you use mobile short-messaging such as Twitter, and popular networking sites like Facebook and Myspace, you can use the this to inform people of significant news, events or specials. Say, for example, you own a Japanese restaurant; you can quickly inform people of your restaurant's lunch or dinner special via "tweets." The good thing about Twitter is that you do not have to create a personal profile. Even if you are a newbie in the world online marketing, you can easily learn the ropes of how Twitter works.

2. Reallocate marketing costs to social media. After you have learned how social networking works, you can use these tools to free up traditional marketing dollars. Unlike print ads wherein you cannot measure the results, social media allows you do exactly that. You can get instant and measurable results with social media.

3. Perform you own social media optimization. You can learn about your competition who are also using social networking. It would be helpful if you search using Google and Yahoo. Type in keywords or phrases people would likely use to find your business. If you do not appear in the top percentage pages, take a closer look at the competition's website and check what is on their page that you do not have.

Increase your business's presence online by writing blogs or newsletters and other articles that will effectively increase their ranking in web searches.

These tips are proven effective. Businesses would be able to save a lot of money and also increase sales with if they choose to use this avenue. Learn the ropes of this system because in the long run this will be a big factor to your business's success.

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Social Media Marketing Strategies - Website Promotion

There has been a significant increase in the popularity of social media websites over the past few years. With it has come a shift in the way that people search for information and how they share and consult opinions on the internet when making purchasing decisions.

Social media sites such as StumbleUpon and Digg, give users a voice on the internet by providing tools to connect, exchange views, share content, information, and recommend products and services using the thumbs up or down approach. This has caused a huge shift in the way people search for information online. More and more, Internet users rely on the opinions of others before they buy into the validity of a product or service. Word of mouth is no longer only from mouth to ear, but is more frequently spread on social media sites and it has never been so powerful. Any product or service deemed worthy are promoted, shared, or discouraged against in these online social communities.

Social Media Marketing (SMM) targets users by promoting content through bookmarking, blogging, online video sharing, and social networking to potentially expand their audience and drive traffic to their website. Businesses are beginning to understand the power of these influences when it comes to establishing a reputation and growing their online business. Social media marketing strategies such as a business engagement in various social media websites can help to generate branding and a personal connection with its users.

Business Profiles

One of the most important social media marketing methods includes posting business profiles on social media websites such as Facebook and linkedIn. Instead of waiting around for consumers to come to you, you have to reach out to your target audience. Solidifying your presence in the social media community creates a direct interaction between business and consumer that may not dramatically increase conversion rates but is definitely capable of establishing branding power and credibility. The valuable feedback consumers provide promotes insight in determining what business strategies are working and what could be re-evaluated to make a website more user-friendly.

Search Results

The influence of social media sites has changed the way search engines define placement. Images, videos and news content featured on social media sites such as Youtube, Digg, and Flickr are equally capable of sitting comfortably at the top of the search results leaving others, who have not yet jumped on the social media bandwagon, a little confused.

Effective Social Media Marketing Strategies

Take a hint from the popular social media websites by adding some type of interactive quality to your website. Engage the viewer and create an atmosphere of inclusion and direct contact that encourages a user to come back and visit again. Forums and social applications can help you compete for traffic in an evolving market.

Become an expert in your niche. Yahoo Answers is a great place to start. You can create a business or company profile and begin answering direct questions and supplying information to those in your target audience.

Join Social Networks. Social networking provides a means to promote association and the exchange of knowledge while also establishing business contacts and connections. Post your business profile in the popular social and business networks such as Facebook and LinkedIn, but also make sure to concentrate your attention on your niche audience by joining social media networks that represent and support your business or companys ideas.

For example if you are selling organic produce and you set up a profile in a social media network such as Care2.com, an environmental portal, you are then communicating directly with those individuals who will support your product or service because of a shared interest. These types of social media communities will extend their approval by sharing in discussions about your products or services with other users and even in some cases become a fan of your featured webpage.

Some examples of popular niche social networks include:

Publish articles to popular social media news sites such as Mixx.com, Digg.com, and Propeller.com. These sites allow you to post articles and vote on news stories.

Share videos and images by setting up accounts with Youtube.com and Flickr.com, leaders in online video and imaging to reach a broad or targeted audience.

Social bookmarking on sites such as Del.ici.ous and Ma.gnolia.com provide an opportunity to store and share links.

b>Blogging enables you to provide information and updates about your business to customers.

Businesses that incorporate social media marketing into their conventional marketing plan have the advantage of reaching audiences using a whole new approach. The benefits of branding and traffic are just the tip of the iceberg, establishing your business as a leading authority in your industry promotes good quality links, better search engine placement, which in turn increases sales.

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The Top 7 Questions for Social Media Marketing - Search Engines - SE Tactics

When considering a social media marketing strategy, it is important to remember that social media marketing has only just entered the 'prove it' stage. In other words, whilst many are aware of social media and its potential benefits, there is no clear road map yet that businesses can adopt for guaranteed success. There are case studies of brands and businesses who have achieved a level of success but there are still many businesses who have not sought to use social media in their marketing process so there is a need for more evidence to breed strategies.

There seem to be some common questions about social media marketing which those many businesses who have not yet got involved in social media are seeking answers to, before embarking on a potentially time-consuming and unknown strategy. Here are seven of the top questions we are asked.

The first question has to be "Where do I start?" There is an ever-growing number of social media websites, and you need to research these before you decide which site(s) will be best not just for you, but to track down your target audience. Trying to second guess which social site will be the next big thing or which is going to fall out of favour is a bit like trying to herd cats, so you should spread your actions across more than one site, and keep a weather eye on developing trends.

Question 2 - What tactics should I use? Once you have decided which sites are appropriate for your marketing message, you need to understand which tactics are likely to work best in those places. Once again, this is a matter of not just research but also trial and error. However, don't dive in to tweeting, for instance, without at the very least understanding the basics, the netiquette, and lurking for a while to see what others are doing, right and wrong.

Question 3 - What is social media netiquette? There is a fine line between communicating or socialising, and marketing, and ensuring you don't cross that line will take some effort. There are unspoken rules in each of the social media 'worlds' but there are many experts who are happy to ensure that the community adheres to those, by educating newbies and so on, so seek out the people who are respected within those communities and ask for advice, or listen to what they are saying.

Question 4 - How do I measure whether it is working? You need to be clear that spending time and money on the tactics required for those sites will not dilute your core marketing message, nor distract from or conflict with other activities. You should ensure that you have processes in place to track effectiveness and return on investment, just as you do with other marketing efforts. Remember: metrics matter!

Question 5 - How much time should I spend? It is clear from the many who are already involved in social media that it can, without careful management, become a major time sink. Understanding this from the outset will mean that you can develop clear processes that do not eat into precious time that could be more profitably be spent elsewhere. This is not to say that marketing via social media cannot reap rewards, just that you should be aware that you can become consumed and even a victim of your own success.

Question 6 - Can things go wrong? The social media world is very viral, and one minor post can go global in hours or even minutes if it captures the imagination. This can lead to servers falling over, out of stock product landing pages, or your email inbox suddenly becoming fuller than your secretary can cope with. Automation and checking that your backend systems are fully functional is worth considering if you don't want to be overwhelmed. Whilst it is not usual to find these problems happening, other events in the social media world outside of your control can contribute, and it is worth being aware of the potential for social media to make life that little bit harder than you were expecting!If there are any known problems with your site, ordering systems, stock control etc, or you have been seeing poor conversions from other marketing tactics, then it would be wise to resolve these issues before becoming a social media marketer. If there is already something wrong with your website, you can count on it being pointed out publicly to many in the social media world!

Question 7 - What should I look to achieve? Understanding exactly what you want your social media efforts to lead to is a must. There is no point twittering or updating your profile purely for the sake of it. You should have clearly defined outcomes so that your actions lead to the results you wish for. This means that you also need to make sure that once you have driven your new audience in the direction you wish them to go, your website, newsletter, blog etc is also set up to help you achieve your aims.

Summary.

Social media marketing is definitely a must in the mix of internet marketing and promotion but you should enter the water cautiously. Not so cautiously that you don't see results, but it is most definitely not a 'dive in at the deep end' strategy unless you are very thick skinned and/or ready to start a new business if this one goes down the tubes because of your social media mistakes!

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Put these Social Media Marketing Tips to the Test - Business

Social media marketing, is an often effective means to create relationships that can alter a company's life. The one downside to this approach is that it is very extensive and time consuming. You can increase web site traffic to your business through the distinctiveness of several relationships, sales techniques and networking possibilities. Thus, what should be your next step if you wish to tap into the latest markets you weren't even aware of? Take advantage of our social media marketing tips to increase your business' presence on the web. The marketing should be cheap, relationships profitable and you should build image and credibility.Sales should go up and you should find hidden markets within a network. Cost-Effective MarketingSave thousands of dollars in marketing expenses by hiring a professional social media marketing company. They use these same social media marketing tips while increasing web site traffic without costing too much money. As a small business owner , you are always preoccupied around the business of performing usage opportunities. One should know where to hit. Invest in social media marketing. Your relationships will increase and last throughout your lifespan. As one of the most important social media marketing tips is establishing profitable relationships because those individuals can help you build a network of clients. Social media marketing intrigues audiences as they become loyal clients, readers of a blog, and subscribers to your membership sites for premium services. The twin goals of social marketing are to remain social and open and also increase the sales as much as possible. It's not a hard tasks, but increasing web site traffic does take commitment.Build up Believability and ReputationThe believability of your company often determines the customer's willingness to seek you out. If you hire a professional company, you can tap into the networks with no problems. What's the image of your business? You can make a huge change in your company when you are increasing your web traffic from consistent participation. Networking with the right professional will open up many opportunities for you, and companies that employ these strategies for social media marketing are sure to see sales improve.You have to tap into the knowledge of professionals instead of tarnishing your reputation through reckless relationship building attempts. You need to make more sales using social marketing tips provided in the marketing area. We'd all like to develop our skills at working through the challenges of locating customers. People are far more likely to react positively to well placed promotional strategies. There are a lot of hidden markets that most people are not aware of. With a professional social media marketing company by your side, you can securely navigate the net. Most important thing is your relationship. Your business' image online can change considerably by that. Find Hidden Markets Niches are important. In case you cannot locate where to tap,you should rely on the network you have generated for profitable opportunities. Ask your social media marketing consultant to help you create a stronger connection with other business owners. Consider the hidden markets - there's slim competition, you can establish an image no one else can fight, and you're open to new possibilities. You can discover other social media marketing tips by visiting Social Media Annahiliaton Blog for other free quick tips that you can begin to implement now in your own online campaigns. Check out fastwebstrategies.com for those social media marketing tips.

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Is Social Media Marketing Right For My Business? - Advertising - Online Advertising

When radio stations first went on the air, people were introduced to a new media for their entertainment, such as movies, magazines, television and the Internet. It did not take long for companies to realize the potential of what is now called "traditional media marketing" to generate brand exposure. For at least half of the past decade, people have been using social networking sites and reading blogs for entertainment. Recently, companies started realizing the unique potential of advertising in social media. In fact, not too long ago, "social media marketing" became a coined phrase according to Google Trends. In 2009, the phrase's popularity has already grown 4 times faster than it did all of last year.

There is something different about social media marketing though; communicating through social media is extremely cost-efficient and the process involves far fewer steps than other forms of advertising. Both a commercial on television and a blog written by your company have the potential to reach audiences globally at the same time. At the speed that social media marketing is becoming a social norm for companies, in the near future, it will be common for most companies to be involved in some sort of social media. Today, if a company is operating without an e-mail address or a Web site, they seem out of touch. Soon we can expect the same for companies who choose not to participate in social media. There are many pros and cons to social media. The following is a list of pros and cons to help your company determine if social media is right for you.The pros

One of your goals should be to spread knowledge about your company and your industry, the kind of knowledge that your followers will feel inclined to spread to their friends.

Related Article:Understand the Gen Y Audience

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Social Media Marketing: What is It? How do I use it? - Business - ECommerce

The social media craze has come a long way and came onto the internet platform like a storm and has had a incredible impact on how we will be doing our online internet marketing know and in the future. There are there are a many social media sites on the internet today, and two I am sure you are familiar with are Twitter and YouTube.

The social media craze has come a long way and came onto the internet platform like a storm and has had a incredible impact on how we will be doing our online internet marketing know and in the future. There are there are a many social media sites on the internet today, and two I am sure you are familiar with are Twitter and YouTube.

Social media sites are classified as internet sharing sites and these internet locations offer free tools where internet users can discuss and share information at a causal level. One important note! Internet sharing sites like Twitter and YouTube are not and do not operate as search engine sites. The traffic that these sites generate particularly, Twitter and YouTube have changed and revolutionized the online internet marketing world forever.

To utilize the social media sites such as Twitter, Youtube and many others to benefit your online business you need to understand the basic principals. To understand what the social media market is you need to identify the "who", is looking for information, "what" they are looking for, "where" they are looking for it, and "when" they are looking for it. In our article today I want to discuss some methods to understand these principles to use the social media market to your advantage.

To really understand social media you need to educate your self on have the sites communicate. If you are a older internet user like myself this communication process is quite awkward and somewhat confusing, and functions nothing like communication and marketing principles that I learned in college. If you intend to tap into a piece of this social media market and sell you're products online you need to re-educate yourself on the communication process at the social media sites such as Twitter and YouTube. You absolutely need to keep a open mind.

We will be using some basic steps that are key to use Youtube and other social media sites successfully. We have selected Youtube to show examples because their social media market share is incredibly large. Youtube is a video sharing site and a social media site. The following tips will concentrate on how the "who" which are known in social media circles as the opinion leaders.

1.0

The opinion leader is defined as a person who will influence decisions in your social media marketing strategy. An opinion leader is someone who can influence other peoples attitudes in a causal informal atmosphere on a regular basis. Here are some basic characteristics of opinion leaders that will be useful.

1.a

Identifying characteristics of opinion leaders.

1.a.1

Opinion leaders have a greater across the mass media their followers.

1.a.2

Opinion leaders are like a broker between groups, but not necessarily group leaders.

1.a.3

Opinion leaders have a greater exposure to change destinations then their followers.

1.a.4

These leaders are more participative in their social groups then their followers.

1.a.5

These key folks also reject or approve new innovations then their followers.

Well folks, this concludes my article about social media marketing. We sincerely wish you great luck in your internet marketing efforts.

Well folks that concludes my article about social media marketing. I hope this information has been helpful.

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Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level - Marketing - Social Marketing

By now, most businesses know how vital social media marketing is for their bottom line. From keeping a pulse on your customers' experience to branding your company to promoting your products and services, social media marketing allows you to do so much for so little.

Yet, one of the main complaints businesses cite about staying on top of their social media marketing efforts is the time involved to do so. They feel that someone has to be tied to the computer 24/7 to make the effort effective. Fortunately, with today's mobile applications and technology, social media marketing is being reborn as a mobile experience - a mobile social media marketing initiative, so to speak.

As more people realize and embrace the fact that social media marketing is a real time experience rather than a "wait till I get to my computer" experience, they're taking advantage of the processing power today's mobile phones have to offer. So while real time does mean you have to have your computer with you at all times, that computer is now your cell phone, not your laptop or desktop.

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Testing Lead to Preventive Measure

Why testing is important for any product? Everybody knows about it but ignores it intentionally, especially when change is minor. Normally, people assume that for small changes why we should spend so much time on testing. The reason is, we are using so many tools and technologies available in the market without even knowing 20% of its usage and implication. Do we really aware of these tools being passed all the testing hurdles? Do we really understand the limitations? Do we understand internal complexity of it? Do we analyze if it would be fit for our project? Even though, if, it is known to the architect/designer, is this knowledge pass down to the developer level? The answer is NO!!!!!

That is reason why I would suggest having more review & testing time than earlier.

Testing team should be completely different from development team and directly reporting to client. That way, client can ensure correctness and completeness of development. It is a difficult thing to convince service industry, but, client should make themselves aware of these facts.

Software testing is to ensure the business and technical requirement is being met based on the test data and controlled as well as uncontrolled operating conditions.

Software testing is a process of creating test cases based on requirement (both business & technical) and run it under conditions to see the expected results. The result in software testing is either pass or fail. You can compare this to your exams!!!!! It is the examination time for development team.

There various methods that can be used for software product. But, the methods should be chosen based on following criteria: 1. Type of project/product (Development, Maintenance, Support,) 2. Size of the project/product 3. Type of talent in the team Testing is a major contributor in deciding on preventive action to be taken.

Companies normally put good amount of money on quality, six sigma, CMM assessment but one thing that they forget is all these processes will work perfectly when you have strong review & testing team/process. Unless, you understand every possible issue, small or big, there is no way you can prevent it in future.

I remember one incident when we were developing a client based product. This was the time when we were hardcore developers. We have developed it with solid design (using OOPs methodology, those days it was bigger achievement) and used all the robust objects under VC++. The product got developed and I was assigned to do the testing of the product. I did the testing and passed it. However, one of my friends had some doubt on this and sat with me for another round of testing. We have tested this product by running the same application again and again. After testing it 14th time, there is an object in the menu got disappear!! Subsequently, for each cycle of testing objects are getting disappeared

The problem was we release an object which is created by us, however, as per the guideline this object will also get released by compiler as well.

You know, what the preventive measure is for this..Why testing is important for any product? Everybody knows about it but ignores it intentionally, especially when change is minor. Normally, people assume that for small changes why we should spend so much time on testing. The reason is, we are using so many tools and technologies available in the market without even knowing 20% of its usage and implication. Do we really aware of these tools being passed all the testing hurdles? Do we really understand the limitations? Do we understand internal complexity of it? Do we analyze if it would be fit for our project? Even though, if, it is known to the architect/designer, is this knowledge pass down to the developer level? The answer is NO!!!!!

That is reason why I would suggest having more review & testing time than earlier.

Testing team should be completely different from development team and directly reporting to client. That way, client can ensure correctness and completeness of development. It is a difficult thing to convince service industry, but, client should make themselves aware of these facts.

Software testing is to ensure the business and technical requirement is being met based on the test data and controlled as well as uncontrolled operating conditions.

Software testing is a process of creating test cases based on requirement (both business & technical) and run it under conditions to see the expected results. The result in software testing is either pass or fail. You can compare this to your exams!!!!! It is the examination time for development team.

There various methods that can be used for software product. But, the methods should be chosen based on following criteria: 1. Type of project/product (Development, Maintenance, Support,) 2. Size of the project/product 3. Type of talent in the team Testing is a major contributor in deciding on preventive action to be taken.

Companies normally put good amount of money on quality, six sigma, CMM assessment but one thing that they forget is all these processes will work perfectly when you have strong review & testing team/process. Unless, you understand every possible issue, small or big, there is no way you can prevent it in future.

I remember one incident when we were developing a client based product. This was the time when we were hardcore developers. We have developed it with solid design (using OOPs methodology, those days it was bigger achievement) and used all the robust objects under VC++. The product got developed and I was assigned to do the testing of the product. I did the testing and passed it. However, one of my friends had some doubt on this and sat with me for another round of testing. We have tested this product by running the same application again and again. After testing it 14th time, there is an object in the menu got disappear!! Subsequently, for each cycle of testing objects are getting disappeared

The problem was we release an object which is created by us, however, as per the guideline this object will also get released by compiler as well.

You know, what the preventive measure is for this..

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Online Marketing For Offline Business - Easy Offline Cash

Taking part in today's marketing atmosphere, the weakest link is in the integration of online marketing for offline business. A well designed web site and a carefully systematic print or electronic campaign are both terribly crippled if they aren't tightly combined with the company or manufactured goods website.

Here is what I mean; I looked by a new local Newspaper. What I found was, as it comes to combining offline advertising with the web advertising, 87% of the ads in issue were either unnecessary otherwise doing a poor duty of communicating an Online presence for the advertiser's organization.

Advertising is a valuable tool. Advertising communicates repayment and simulates action. As an advertisement pulls a consumer to a website, the opportunity to offer targeted information is enormous. The buyers come from motivated visitors. Your sales message and your website offer should work concurrently. This is what they call the integration of online marketing for offline business. The marketing lures a would-be client inside and the website should give out the visitor value to convert to sales.

Okay, so what the online marketing for offline business is all about? A number of folks have argued that advertising is mostly a branding vehicle and it is not workable to gauge an ads real accomplishment by its immediate pull. It's not accurate at all. From the advertisements I reviewed for this article, 112 enclosed direct calls to action; visit, call, learn, contact, and so forth. Seventeen did not. Partially were visibly suggesting that a visit to the business was a most likely next method. When a call to action is presented, the ad's accomplishment should be based on the act being taken. From this situation, the branding thought becomes an excuse if the ad does not function as predictable.

So the next important question: "What do we do if the ad in fact pulls extra visitors?" What will be happens if a visitor responds to the message and after that they decide to take action? What should come about is that these visitors must be sent to a unique sales page, where they are presented with an offer that relates precisely to the ad message they responded to. The offer must point out the referring publication and indicate an understanding of those visitors' expectations. The offer must address more specifically about the subject the ad presented (solution, benefit, social proof or whatever). The offer must itself contain additional calls to action otherwise a plain process to pay for a product or service. This is how the online marketing for offline marketing works.

Online marketing is not a fore and forget media. Truth is, the majority visitors from the ads are dumped into an all-purpose pool of all visitors and left to learn the information they desired. This occurs without any focused content visible that relates to the ad they responded to.

From the ads reviewed I found that: 1. Sixty-six percent of the ads inside our sample issue use a home page as the URL linked to. These ads cost a rational amount of money to carry a message, and drove the visitor to a broad-spectrum page that had no given next step (either graphically or textually). 2. Nine percent have no URL at all. 3. Twelve percent have unique URLs, but were shattered since the visitor was driven to a hit counter to determine pull.

These are easy errors that are easy to settle. Everywhere, business is in a dire need of cost-effective marketing solutions. The opportunity to provide quality consulting services has never been greater.

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Marketing Your Business Offline

Every marketer is searching for the most effective ways to promote their business online. But, how about offline promotion? The answer to that is really up to you. Remember...all your customers live in the physical world and can be reached more effectively from the physical world. With that being said, regarding promoting your business offline...you must start thinking creatively.

The following are just a few examples of various marketing techniques that can be used.

1. Create business cards. This can be done with business card paper which can be purchased at business supply stores. You can make these on your home computer. You will need to install card-maker software to do this. Or you can hire someone to make them for you. Try to make them unique...different than the normal business card.

Be creative, try and capture the attention of prospective customers with your choice of color and design.

2. Pass your cards out at dinner engagements, parties, libraries, schools, colleges, daycare centers,...basically any place where someone will allow this type of solicitation. Leave them in restrooms of theaters, restaurants, department stores, etc...Remember, think creatively and you will come up with tons of other places and ideas. Keep a fresh supply of your business cards in your car at all times. You never know when an opportunity will present itself.

3. Make up some flyers and posters to post on bulletin boards. Again your choice of color and design will be substantial at capturing the attention of prospective buyers. These flyers could be handed out locally and also posters could be displayed at various locations such as supermarkets, gas stations, malls, laundry mats, churches, social clubs and business centers.

4. Talk to your friends and people you come in contact with about your business. These friends and acquaintances will tell their friends and so on. This is called "word of mouth" advertising. "Word of mouth" is by far the most effective marketing technique you can use when promoting your business offline.

Be enthusiastic about your business while you're talking...get excited about what you do. Your enthusiasm will most likely rub off...and result in sales and/or recruits.

5. Place bumper stickers on your car displaying your business. Include a phone number or a website link so that people can see it and contact you. You would be surprised at how many people look at these. Again, you can make them yourself or hire someone to do it. For this technique, your website URL and phone number should be fairly large so that it can be seen easily.

6. Hire someone to make ink pens and pencils with the name of your business on them. You can leave these at banks, churches, libraries, and various other places. When you start to hand these out...you will most likely think of a lot of other places to hand them out, or discretely leave them.

7. Check out cinema screen advertising at various theaters. Think of how many people will see your ad! The prices will vary. This is an excellent marketing method if pricing is within your budget.
8. Check out advertising in your local newspaper. Advertising in magazines is also another great option. There are many people that are newspaper and magazine junkies. If the pricing is within your budget...go for it!

9. Have t-shirts or hats made with a special logo of your business. Include a phone number or website link to your business. Other personal favorites could be mugs, calendars, mouse pads, refrigerator magnets and the like. And I bet if you think real hard, you could come up with a lot more.

Creativity is key when contemplating innovative offline marketing techniques. Offline promotion is really a trial and error type of thing. If something is not bringing in the sales...try something else. The ideas are essentially endless. Put your mind to it and try your hand at offline promotion...it could mean significant success for your business.

Tip: When using offline marketing techniques, it is better to use a short domain name so that it can be remembered easier.

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Social Media Optimization

SMO or Social Media Optimization is also known as Social SEO. It is a method
to attract unique visitors towards a website content. Social Media
Optimization is related to search engine marketing. Social Media Marketing
has become as the most preferred choice to grow your business through. It is
an easy way to get attracted by your customers online.

Some of the most popular social media resources are twitter, facebook,
youtube, flicker, etc. These social sites have large traffic. Millions of
people visit on these websites on daily basis. Promoting your brand or
business through SMO methods wont cost you must. Being cost effective, this
method also attracts a large no. of consumers attention towards it. The
social media sites can give you traffic as per your needs and demands. You
can easily make your account on various social media sites and connected
with your target audience over there. SMO packages include blog, articles
writing, promotions on social networking sites such as facebook, orkut,
flicker, twitter, etc. SMO has now become as quick and easy way to promote
your business on a wide scale. The key to success in promoting your business
via Social Sites is to promote unique content. Set up your own blog and that
should create interest in the minds of the readers. If you will upload your
video on youtube, then it will surely be viewed by a huge mass over there.
The communities on social sites are flooded with such organizations who wish
to promote their business over there.

The market of social media marketing is growing day by day. The reputed
brands and other organizations are accepting the new and simple methods of
social media marketing on a war level to grow their business in a short span
of time. So, leave the oldest methods of business promotion and enter into
the whole new world of promotion ie the Social Media Optimization method.
Let your business grow with the SMO method in just 1, 2 and 3 steps.


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Lead Generation Problems With Social Media Marketing

Internet marketing is a dynamic business which utilizes and teaches skills that apply to any business venture. For this reason it is good for everyone to know a little about it. However, as I have found it can become extremely rewarding when one decides to dedicate themselves to becoming a master marketer. As you would imagine becoming a master marketer is a learning process but it is worth the effort because it can result in financial freedom. Achieving financial freedom is seldom easy and as an master internet marketer and business person on the internet you will have your fair share of challenges. One of the classifications of a master marketer is how easily they are able to generate leads. I am going to share one of the modern challenges facing internet marketers, lead generation on social media outlets, as well as how to deal with this problem in an effort to begin to understand the industry.

The issue I am addressing here is the massive increase in social media marketing outlets. This is actually both a challenge to the internet marketer as well as a great scenario for bolstering business. It is a challenge because very few people know how to use social media most efficiently for lead generation and to bring profits to their business. This lack of knowledge coupled with the massive increase in social media outlets many times results in overwhelmed business people. They are overwhelmed because they try to join as many groups and make as many friends as possible which takes a lot of time but doesn't always produce results. In fact both I as well as many others that I know have at one point spent lots of time over many months on social media marketing and never seen sales. I don't want you to make this mistake.

The solution is in the approach to marketing with social media. You must target those that you can quickly develop a relationship with based on a commonality or similar interest. The reason this is important is because when you are using the internet to promote any business you are really promoting yourself as your business; therefore if someone can relate to you they are relating to your business. If they can develop a personal relationship with you it will give them comfort to work with you professionally. In social media the bottom line is that people need to invest in you as a person before they will become a lead or invest with you and what you are promoting. This is not much different than doing business in person however the overwhelming size and initially impersonal nature of the social media world confuses most people and they are left further baffled when their efforts to add thousands of friends or join new groups does not create business. What many don't initia lly realize is that while making a supreme effort to promote themselves they have failed to establish personal relationships that are necessary for business relationships to develop.

The best way to target those that you can easily develop a personal relationship with is to do searches for people with common interests or who are dealing with similar issues. After you have located those people just have a conversation with them and provide content that you and they consider to be valuable. Share things about the news that are trendy, jokes, or business / life skills or lessons. Never forget to continue to give your attention to those with whom you have established relationships because if you suddenly stop communicating they will become disinterested and it will be difficult to regain the relationship. As I said earlier, the increase in the number of social media networks is great for online business because if used effectively you can reach far more people that will be interested in your business in a much shorter period of time than has ever been possible in years prior.

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5 Key Elements of a Successful Home Based Business

Who wouldn't want to work from home? You can make your own hours, forget ever having to commute, and never have to answer to a boss. Plus, as a home based business owner, you have the potential to earn exponentially more than you ever will by punching a time clock.

Yet, there are so many home based business opportunities available that it's often difficult to choose the one that is a good fit for you and that has the income potential that you need. To help you make your choice, here are five key elements to look for in a home based business.

1. Go with Network Marketing

While it's true that not everyone succeeds at network marketing, the principles behind it are sound. After all, network marketing is essentially using and selling products through word of mouth. This approach allows you to reach out to an ever-growing number of people and reap the financial rewards of building your own downline. Because network marketing cuts out the middleman, your earning potential increases. In the process, you create the potential for residual income while enjoying low overhead and the opportunity to work when and where you want. Furthermore, when you take advantage of Internet-based network marketing, you are not bound by geographic boundaries; your customers and downline can reach global proportions.

2. Choose a Company that Offers Multiple Products

Every day, you use dozens of products. Some home based business opportunities focus on one product, while others focus on many. When you do the math, it's easy to see why it's preferable to choose a company that allows you to become a member and have access to a wide variety of products, as well as to sell those products.

3. Find Cutting Edge Products to Use and Sell

Few people need more candles, kitchenware, or knick-knacks. What they really need and want are information and mobile technology products, such as DSL, VOIP, and broadband. Baby boomers in particular are looking for values in discount shopping, travel, and professional services such as legal services and health services. Companies and entrepreneurs are always on the lookout for cutting edge business software, conference calling, SEO services, marketing products, and video production services.

4. Look for a Solid Compensation Plan

Compensation plans vary from company to company, so be sure to find one that gives you the greatest earning potential. A single paid matrix is an excellent approach, as is a 3 x 9 monthly matrix commission.

5. Gain Access to Business Building Tools

One of the premises of network marketing is that you don't need to reinvent the wheel; the infrastructure for a successful business model already exists. When reviewing home based business opportunities, especially those that are Internet based, find one that allows you to grow your business through duplication, so that you can immediately get up and running. The company you work with should also have a support system that includes mechanisms to capture leads, create ads, and develop solid marketing strategies. Moreover, there should be a sense of community, camaraderie, and mutual support.

Launching your own home based business can not only lead you to a debt free life, but can also enable you to travel the path of true financial freedom.

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3D Animation

3D animation deals with electronically produced computer-generated 3D imagery used in motion graphics and digital special effects. In this case, the animator creates a design style or concept that tries to visually interpret and convey the required information using both new and traditional animation techniques.

The 3D animator will have to be well-acquainted with 3D animation applications and software, film and video production techniques, production processes, digital special effects, art and design movements and methodology, typography, styles of performance and dramatization, film and broadcast genres, technical scripting, health and safety regulations for the film and broadcast industry, and an understanding of budgeting and scheduling processes.

The job of the 3D animator is to design and realize original concepts, character and content creation. The animator, therefore, is responsible for devising and communicating creative ideas and accurate technical information. They have to provide the client with detailed estimates of costs, and work within the budget and schedule.

Each assignment will have different demands. So it is imperative that the animator should have a good knowledge and experience of animation software and broadcast processes, as well as a broad knowledge of technical scripting and digital technology used in broadcasting. The designer must be able to respond with innovative concepts and practical solutions for each assignment. The assignments may be of any kind, from designing a spinning top to re-creating mythical weapons.

To succeed in 3D animation, one must have a thorough understanding of computer-generated processes and applications to be able to achieve creative responses to design briefs within the restrictions of budget and deadline. He/she will be required to possess a passion for design, good communication skills and a good understanding of broadcast, special effects and character animation. Last but not least, he or she must enjoy working as a team member under pressure.

In addition to being able to demonstrate high standards of computer-generated imagery and animation techniques you will need to have a good knowledge of art and design movements and imagery, creative problem solving and innovation, and the understanding of how to deliver design concepts and processes.

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GreenSmoke Electronic Cigarette Review

The GreenSmoke electronic cigarette is quickly becoming a favorite among "vaping" enthusiasts and for good reason: It has distinct design differences that give the user the most realistic and satisfying smoking experience ... and without the hassles typically associated with other ecigarette models.

Most companies are selling electronic cigarettes in a 3-piece design:

1. Battery

2. Atomizer

3. Nicotine cartridge

The Green Smoke design consists of only 2 pieces:

1. Battery

2. Atomizer & cartridge combined

Why does this make such a HUGE difference?

With the 3-piece design the atomizer gets used over and over. This leads to a dirty, clogged atomizer that becomes much less efficient over time. A clean atomizer is essential for getting maximum vapor volume. The more quality vapor you can get with each draw is very important for a satisfying and realistic "smoking" experience. Reusable atomizer found in 3-piece designs need to be replaced frequently... a hidden cost not mentioned in the sales material. Some products even have the additional headache of having to drop liquid nicotine solution into the filter.

The 2-piece design as found in the GreenSmoke model eliminates the problems associated with the reusable atomizer. Because the atomizer is built into the nicotine cartridge, you get a fresh atomizer every time you change cartridges (one cartridge is about the equivalent of 20-30 tobacco cigarettes). This is why Green Smoke has the highest smoke volume industry. No other models even come close.

It's very common for many people to initially try a cheap 3-piece design only to be disappointed. These are the same people that go on to say electronic smoking doesn't work well. It's worth it to spend a few extra dollars and get a 2-piece design that you will be happy with.

Not all e-cigarettes are created equal. It's important to educate yourself on the differences so you don't end up going through a lot of unnecessary (and expensive) trial and error. GreenSmoke offers a technologically advanced device that will give you the most realistic and satisfying smoking experience in the industry. The highest smoke volume, convenience of use, reliability, cleanliness and an extended battery life all add up to make GreenSmoke a wise electronic cigarette choice.

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GreenSmoke Electronic Cigarette Review

The GreenSmoke electronic cigarette is quickly becoming a favorite among "vaping" enthusiasts and for good reason: It has distinct design differences that give the user the most realistic and satisfying smoking experience ... and without the hassles typically associated with other ecigarette models.

Most companies are selling electronic cigarettes in a 3-piece design:

1. Battery

2. Atomizer

3. Nicotine cartridge

The Green Smoke design consists of only 2 pieces:

1. Battery

2. Atomizer & cartridge combined

Why does this make such a HUGE difference?

With the 3-piece design the atomizer gets used over and over. This leads to a dirty, clogged atomizer that becomes much less efficient over time. A clean atomizer is essential for getting maximum vapor volume. The more quality vapor you can get with each draw is very important for a satisfying and realistic "smoking" experience. Reusable atomizer found in 3-piece designs need to be replaced frequently... a hidden cost not mentioned in the sales material. Some products even have the additional headache of having to drop liquid nicotine solution into the filter.

The 2-piece design as found in the GreenSmoke model eliminates the problems associated with the reusable atomizer. Because the atomizer is built into the nicotine cartridge, you get a fresh atomizer every time you change cartridges (one cartridge is about the equivalent of 20-30 tobacco cigarettes). This is why Green Smoke has the highest smoke volume industry. No other models even come close.

It's very common for many people to initially try a cheap 3-piece design only to be disappointed. These are the same people that go on to say electronic smoking doesn't work well. It's worth it to spend a few extra dollars and get a 2-piece design that you will be happy with.

Not all e-cigarettes are created equal. It's important to educate yourself on the differences so you don't end up going through a lot of unnecessary (and expensive) trial and error. GreenSmoke offers a technologically advanced device that will give you the most realistic and satisfying smoking experience in the industry. The highest smoke volume, convenience of use, reliability, cleanliness and an extended battery life all add up to make GreenSmoke a wise electronic cigarette choice.

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3 Best Methods to drive traffic fast to your website!!

After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive - website traffic! Without website traffic it's the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it. Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get "hits," but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website. Method #1 - Buy Traffic Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google's results pages. Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes. Advertisers onl y pay when visitors actually click through from their ad on Google to their website or affiliate link. Overture.com also sells traffic by the click, but they make you wait three to five days to go through their editorial review process before allowing ads to appear on their network. You can also buy advertising on dozens of other pay-per- click search engines. They all follow the same basic model of only charging advertisers for targeted visitors who read an ad based on a keyword search and decide to click through for more information. Log on to for a list of over 600 choices ranked by market penetration. A word to the wise on pay-per-click advertising: Watch your costs and track and measure everything. Even though you can get traffic for as little as a penny, you should track your results by search engine and by individual keyword if you want maximum success. Many a company has lost its entire advertising budget paying only a nickel or a dime per click, but not watching th eir conversion rates and pouring money into keywords that don't convert... while neglecting the keywords that do bring sales (mainly because they don't know which is which!). Method #2 - Borrow Traffic If you need traffic to a website, then borrow it from people who already have it... especially people with lists of loyal subscribers or traffic from search engines, affiliates, or other steady sources. "Endorsed Mailings" and "Reciprocal Linking" by other people represent the two fastest ways to borrow someone else's traffic. If they maintain a list of subscribers, convince them to send an email out to their people telling them why they should check out your site. Also, negotiate a prominent link on their web pages to siphon off targeted visitors who find their website. Often the best way to persuade someone to do this involves paying them a commission, agreeing to do a similar mailing, or providing a link to them on your site (or a combination of all three). Imagine how much traffic you could get if someone with a list of 10,000 loyal subscribers told their people to go look at your website! Method #3 Recycle Traffic The most economical way to get traffic involves turning one-time visitors into regular, repeat visitors that you direct to multiple sites over time. You do this by pulling website visitors into your sphere of influence by enticing them to sign up for your newsletter, autoresponder sequence, or "mini-course." Then you keep in contact with regular articles, special reports, and recommendations enticing them to visit your own and other people's websites. Ultimately, every website owner should orient all of their marketing efforts towards this end of developing a stream of recycled traffic, because it costs the least and creates the best return on time and money invested. It doesn't matter if you promote your own product, promote only as an affiliate, or some combination of the two... if you don't recycle traffic and get more than one hit out of each visitor, you're making one of the biggest mistakes anyone can make online.

After all the debate over website design, shopping carts

and credit card processors, every website owner eventually

comes to the startling realization that they need one more

thing to survive - website traffic!

Without website traffic it's the same as building an

expensive billboard and, instead of placing it alongside a

busy highway, hiding it in your *basement* where nobody can

see it.

Upon realizing they need traffic, most website owners run

out and start blowing chunks of money and time trying to

get "hits," but they fail to grasp that there are really

only three (3) reliable ways to get traffic to any website.

Method #1 - Buy Traffic

Currently, the fastest way to get traffic to any website

involves using the little classified ads on the right side

of search giant Google's results pages.

Called Google AdWords, the system allows any advertiser to

open an account with a $5 activation fee and start seeing

their ads appear on Google within about 15 minutes.

Advertisers only pay when visitors actually click through

from their ad on Google to their website or affiliate link.

Overture.com also sells traffic by the click, but they make

you wait three to five days to go through their editorial

review process before allowing ads to appear on their

network.

You can also buy advertising on dozens of other pay-per-

click search engines.

They all follow the same basic model of only charging

advertisers for targeted visitors who read an ad based on a

keyword search and decide to click through for more

information.

Log on to for a list of

over 600 choices ranked by market penetration.

A word to the wise on pay-per-click advertising: Watch your

costs and track and measure everything. Even though you can

get traffic for as little as a penny, you should track your

results by search engine and by individual keyword if you

want maximum success.

Many a company has lost its entire advertising budget

paying only a nickel or a dime per click, but not watching

their conversion rates and pouring money into keywords that

don't convert... while neglecting the keywords that do

bring sales (mainly because they don't know which is

which!).

Method #2 - Borrow Traffic

If you need traffic to a website, then borrow it from

people who already have it... especially people with lists

of loyal subscribers or traffic from search engines,

affiliates, or other steady sources.

"Endorsed Mailings" and "Reciprocal Linking" by other

people represent the two fastest ways to borrow someone

else's traffic.

If they maintain a list of subscribers, convince them to

send an email out to their people telling them why they

should check out your site.

Also, negotiate a prominent link on their web pages to

siphon off targeted visitors who find their website.

Often the best way to persuade someone to do this involves

paying them a commission, agreeing to do a similar mailing,

or providing a link to them on your site (or a combination

of all three).

Imagine how much traffic you could get if someone with a

list of 10,000 loyal subscribers told their people to go

look at your website!

Method #3 Recycle Traffic

The most economical way to get traffic involves turning

one-time visitors into regular, repeat visitors that you

direct to multiple sites over time.

You do this by pulling website visitors into your sphere of

influence by enticing them to sign up for your newsletter,

autoresponder sequence, or "mini-course."

Then you keep in contact with regular articles, special

reports, and recommendations enticing them to visit your

own and other people's websites.

Ultimately, every website owner should orient all of their

marketing efforts towards this end of developing a stream

of recycled traffic, because it costs the least and creates

the best return on time and money invested.

It doesn't matter if you promote your own product, promote

only as an affiliate, or some combination of the two... if

you don't recycle traffic and get more than one hit out of

each visitor, you're making one of the biggest mistakes

anyone can make online.

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Make Money with ITV Ventures - Home - Home Business

According to industry insiders, ITV Ventures is one of the most innovative home-based business ventures ever created. By combining the power of direct response marketing with that of network marketing, ITV Ventures has launched itself as a leading infomercial company.

Driven by ITV infomercials and consistently rated in the top ten by media ranking services, ITV Ventures () offers an entirely new business model for the home business entrepreneurs. By becoming a member of independent business ownership network of ITV Ventures you get the infrastructural support of an already successful multi-million dollar company.

ITV Ventures has created enough internet buzz to reach #1 in the rankings. It is continually attracting experienced network marketers because of the uniqueness of the concept of an infomercial company expanding into network marketing. However, the opportunity is also attracting those who are new to MLM and are looking for a viable home-based business that could far outpace the competitive offerings.

With ITV Ventures home based income opportunity, there is no limit on how much you can earn! Driven by huge national media coverage to generate qualified leads, the opportunity helps you earn 100% profit right from the start.

ITV Ventures - A reputed company

With over 500 employees, ITV Ventures is a company which is backed by years of solid and industry recognized success. In the last 3 years time the company has received a 70% growth in its revenues! The company has offices in Massachusetts, Maine, Illinois and California, and is coming up with new offices in Canada.

The qualifies leads

Through its massive media presence ITV has generated a huge support for ITV Ventures opportunity. ITV has taken the direct response industry by storm. Through its top 10 rated infomercials it generates thousands of qualified leads for its long chain of Independent Business Owners (IBOs). The company spends over $50 millions in these infomercials where famous TV personalities help in driving the direct response for the branded products. With every infomercial on TV, ITV Ventures creates a whole new opportunity of income for its business owners.

Networking

The ITV with its support of network marketing creates a realistic and life changing income opportunity for you! One ITV show can generate thousands of calls. Seven out of 10 callers request more information before committing to a purchase. You as a networking member or IBO make the courtesy calls and covert the customers to members or IBO. You can make money by courtesy calls to truly qualified leads:

* People who have expressed interest in ITV products.* People who are already ITV product users.

Products

Right from the starting you have the nationally branded products that offer you 100% profits on all your retail sales. People watch the infomercials and express interest in ITV Ventures products. Moreover the ITV has a lead program allowing you to "customize" the leads you want to work with. Choosing to participate in the leads program can be a fast and simple way to earn money.

All the products that ITV Ventures offers through direct sales are trusted premium products that are backed by science. Some of the products that it offers for direct sales are totally nature-based products. About 100,000 units of these products are shipped monthly!

Make money with ITV Ventures

You earn a 100% profit on every retail sale! Besides that you also earn income from retail profits plus member and matrix commissions.

BonusYou receive $25 Enrolling Bonus when you first enroll your new total living discount member. You get the same bonus each year when the memberships are renewed. When your personally sponsored IBOs sponsor a new member, you receive a $20 "Mentoring" bonus!

Personal Commissions:You get paid $150 Fast Cash Bonus as a commission on the product included in the Premier IBO Package. You get over 35% commission paid on 1/2 the wholesale value of a member's order.

Matrix Payout Commissions:You also get 50% of wholesale value of a member's order counts towards your monthly personal volume requirement and towards the group volume in your sponsor's matrix.

Don't miss this opportunity to earn a life changing income. Helping others achieve their financial freedom allows you to achieve your own financial dreams.

Focus on your strengths and business building preferences and build your own home based ITV Ventures Business with a flexible and customizable program that we offer to you.

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Social Networks And Internet Marketing - Computers

People who are involved in e-commerce understand how marketing can be very expensive. In order to have sales, marketing your products or services to people who are in need of them is vital. Social networks present a viable internet marketing alternative or supplement. Here are 3 reasons why you should integrate social networks into your marketing plan online.

Social networking websites are known to attract a lot of people. It has been said that the top 10 Social Networking websites receive about 45 percent of the total number of active internet users. This really is a proof of how powerful these websites can be.

One very good example of a prominent and extremely prolific social network is MySpace. Websites such as MySpace give access to people of various interests. For social networking website owners, the main benefit comes from the content that social network users produce and lodge in their site. The following are the three benefits to business owners and internet marketers.

Number 1: They give you a large market to sell to

If you are apprehensive about integrating social networking in your overall marketing plan, recall what the Fox Interactive President said during the Web 2.0 Summit. He noted that MySpace has managed to acquire acquiring a user base whose number is equivalent to the population of Buffalo. Imagine how large this is. This represents millions of users from around the world that you can sell and market to.

Using social networks for marketing purposes is very good strategy. Millions of users are attracted to these networks. Entice these visitors to visit your website and you've got it made. Getting this many visitors through other marketing means can really cost a lot, but if you use social networks you can get it for free.

Social networks like MySpace open the gates for e-commerce businessmen; these sites provide you a place where you can market your products.

Number 2: They make targeted marketing easier

Social networks consist of several sub-networks to which one can gain access. These sub-networks have pre-filtered members and users so a business owner can easily pick and choose groups which he is targeting or whose members may be interested in what he has to offer.

It is amazing how deep a social network can go. It is truly a very fertile ground for one's targeted internet marketing efforts. All you'll have to do is browse over the groups and find people who may be interested in your products and services.

Number 3: They have enormous potential for boosting site traffic and sales

Though some webmasters still consider social networks as a fad meant only for teenagers, most businessmen have realized the social networks' potential for boosting site traffic and sales. Online and real-world entrepreneurs alike are flocking to social networks. Affiliate marketers are not to be outwitted, and they have begun promoting the products of their affiliate partners in social networking sites. Fad or not, creative and strategic use of social networks can really boost a business' earnings.

--- Just Remember ---

Given the wonderful opportunity that social networking sites offer, one can easily get carried away in his marketing campaign. You must remember, however, that as with any marketing method, tact, subtlety and strategy are all required. This is especially true for social networking sites since they are truly not for marketing purposes. Thus, you must never be too obvious about your efforts to sell. You should always couch your marketing pitch in a manner both personal and engaging.

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Everything You Need To Know About Social Media Marketing

If you are starting a new business, social media should be of primary focus when it comes to your marketing campaign. The extreme advancement of technologies on the internet in the past few years have made social media marketing a primary mode of marketing for small and large businesses alike. But what is social media marketing and how can it help increase your customer base? Lets take a look.

Social media marketing is, as the name states, a form of marketing that uses social media as its base. Through the use of social media websites, business owners canattract potential consumers,direct them to their websites, andincrease their number of sales. But what exactly is social media? It is a form of online website that allows individuals to communicate and interact with other individuals. Through social media you can send public or private messages, engage in real-time conversation, share photos and videos, and keep others informed about what they are doing at any specific period in time. These activities can also be applied to businesses, allowing business owners to transfer information to their customers through their online profile.

How can you be sure that social media marketing is worth your time?To understand how essential and beneficial social marketing is, all you need to do is look at the statistics. Because Facebook is the biggest social media tool, lets use it as an example. Facebook currently has over 750 million active users around the world. Over half of these users log on to Facebook each day. That means that over 375 million users log on to the Facebook website daily. With these numbers, it is easy to see how businesses can grow through the use of this networking tool. Also keep in mind that although Facebook is the largest social media website, it is far from being the only one. There are dozens of social media websites out there, each of which will allow you to expand your consumer base even more.

So, we now understand why social media marketing works but exactlyhowdoes it work?Once you have created a profile on the social networking platform of your choice, you will need to build it up. The main reason why social media marketing works so well is because it gives you the opportunity tointeract with your clients. No longer you are just a business trying to steal their money. Rather, they can now interact with you and connect your face and personality with the name. On social media, you can easily post updates,keeping your customers informed about anything relevant to your business. You can also share photos, videos, or other interesting tidbits that your customers may enjoy. And most importantly,social media allows you to connect with your customers. Customers can easily post questions or comments on your profile page which you can then respond to in a timely manner thereby increasing their trust and ensuring them that your customer service is beyond accommodating.

If you own a small business, social media should be of top priority when it comes to media marketing. Not only does social media marketing offer endless opportunities to gain customers around the world, but it also allows you to interact with your client base to show them that there is a great personality behind the business name.

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Not Using Social Media Marketing Is A Big Mistake

Social media networks have grown faster than any other form of technology in existence. Millions of people use these social network websites daily. Even on the go, people have the ability to update and stay updated on the latest news from friends and family. They use this ability to talk about all sorts of things including their experiences with different products and services.

Statistics show that 78% of customers believe the recommendations of people that they know. Only 14% believe advertisers. These numbers show just how fundamental proper social media marketing is to the advertising industry.

Social media marketing can be utilized by just about every company in any industry. However, there are a few exceptions. Promotions, sales and branding can bring consumers right to your door. Additionally, the word of mouth that you receive from customers can gain you more business than any other form of advertising in existence. However, making your companys presence known on social media sites is a very time consuming commitment. This is why outsourcing your media presence is one of the smartest business moves you can make.

Outsourcing your media presence to either a freelancer or an advertising consultant can keep your employees from spending valuable time updating your companys social media sites. Because of the need for your company to monitor this regularly, in order to have someone from your company manage your social networking sites, they would have to dedicate their entire work day to this task.

Utilizing social media marketing is something that your business cannot afford to miss out on. Your company, by social media marketing, has the ability to draw in consumers and monitor the word of mouth that is being transmitted by these sites.

The Secret Truth About Social Media Marketing

Social media marketing is one of the hottest new ways to market your business. However, there is an untold truth about social media sites. This truth, if left unrevealed, can leave your business rowing backwards in the world of social media, never seeing the returns you had hoped for.

Social media sites are intended for social networking. This is a place where people want to feel safe. Every moment of their day, they are bombarded with commercials, jingles, billboards, sales associates and junk email. The last thing that they want to do is talk to a sales person on a social media internet site.

On social media sites, the principal goal is building relationships with people who have the same interests. These interests are what bring people together on social sites. If your company is only focused on the temporary results of increasing sales through sales tactics, two things will happen. At best, you will spend a lot of wasted time on reaching your target market to only achieve short term sales increases. At worst, you will irritate people and push them away. This will result in your efforts being ignored and your profile possibly being removed from the social network web site altogether.

If, instead, your company focuses on building relationships with people, leaving info about your company in a subtle way that doesnt feel like a sales pitch, people will come to your company because they trust and value you. The idea isnt to sell your product or service. The idea is to sell you!

Understanding the untold truth behind social media sites can mean the difference between gaining or losing consumers. Abusing social media sites for the purpose of sales will produce negative results. If you focus your time on social media websites on building relationships rather of selling your product, then your company will reap the benefits that social media sites have to offer.

Do you use social media? How vital do you think is social media networking in promoting your business? Drop me a line and let me know.

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4 Tips To Start With Social Media Marketing

Social media marketing is one of the most effective marketing tools out in the market today. It has the ability to assist you step-up your branding efficacy, gain your customer base and monitor customer feedback. It is also a valuable tool in increasing company profits and product or service sales.

If you are new to the idea of social media marketing, there are a few things that you need to know about efficiently using this marketing tool. Many organizations try to implement social media marketing but fall short of their goals because they are unaware of how it truly works.

The following four tips can assist you to efficiently utilize social media marketing for your business.

1. The first thing you need to do to start social media marketing is to search for social media websites. The finest way to do this is to search for your competitors and see which sites they are utilizing. These are the most likely to be effective for your company as well.

2. Social media marketing involves a commitment. It is something that you must do daily. Very few company owners have the amount of time that is required for effective social media marketing. For this rational motive, it is best if you hire a freelancer or an advertising consultant.

So, now that you have your media accounts started, you need to hire someone to maintain the accounts. This can be an advertising consultant who you pay a certain amount a month to or a freelancer that you hire for a designated amount of time.

3. Now that you have decided who you want to head up your social media marketing websites, you should design a promotional program and marketing tactics that can draw customers in. This is only necessary if you are hiring a freelancer. If you have hired an advertising consultant, they will have ideas of their own. The two of you will merely have to brainstorm to figure out which ones to use.

4. Continue maintaining your social media websites. Continue running promotional events to encourage a larger customer base.

Utilizing social media marketing is one of the finest ways to bring in a larger network base and gain profits and product sales. However, managing your social media accounts takes time and commitment. Hiring a freelancer or advertising consultant can assist you to do this effectively so that your company can take advantage of the benefits behind social media marketing.

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