2014年7月5日 星期六

tory burch shoes sale hermes bag e satisfying customers needs at a profit to the bank. - Family


tory burch shoes sale There are two functions of bank marketing.e satisfying customers needs at a profit to the bank.Bank marketing is the creation and delivery of financial services to meet the customers needs at a profit to the bank. The banks are ready to world class standard, ready to commit excellence in customer, shareholders, and employees satisfaction and play a leading role in the expanding and diversifying the financial sector.As marketing is always considered with the identifying the customers needs and determining ways to meet the needs in a view of profitable manner.The marketing of banking means marketing of services is not a new. The st major step in the marketing was taken by the State Bank of India in the year . According toe Derek Mewyer of Barday, the bank marketing is identifying the most profitable marketer now and future assessing the present and future needs of the customer, setting the business development foals and marketing plans to meet them and managing the services and promoting them to achieve the plans. They are .e Bank and Marketing. By adopting better marketing approach, the bank increases the numbers of customers and the size of the deposits. Yet banking which is belongs to service functions can develop its own marketing techniques which is differ in some details but basic would remains unchanged. In a true sense it is an application of marketing principles in the banking services or conceptualization of marketing in the decision making process of banking organization. As usually the marketing is associated with the product producing industries. The concept of bank marketing is sufficient for the reason that customers are changing in terms of their wants, needs, desire expectation and problems. Banks are the custodians of the money of public. As a social institution the bank always needs to evaluate their offering in customer terms i.In India the bank begun to realize the importance of marketing concepts in a s early as ;s.ds, the future success of bank is depends upon an identifying new segment by recognizing new needs and designing new schemes to meet the need at a profit to the banks.It is must keep into account that a successful banker must no longer guess his customers needs and provide services,hermes bag, which he hopes. In the year , the George Rae explained in the country bankers challenges of opening new banks and branches and also to adopt new ingredients of what we are calling now as effective marketing. Therefore on the part of bank it becomes essential as well as an important that the services rendered To mobilize the deposit . To attract the borrowers and user of the financial services. In the changing scenario, the banks have identified to provide world class services.As there are two concepts of bank marketing i. People always deposit their hard earned money for the purpose of commercial use in the banks.



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