2014年6月16日 星期一

Who will pay for tomorrow& 39;s direct marketing? - Direct, daily necessities, nano - hairdressing i - Business


Say that is about to enter the golden age of direct marketing, direct marketing promising field, "dazzling", came into question this trend is not too fast, just from the benefits of the harvest of view, direct sales have brought a new marketing profit model, is the market development needs, combined with direct current market conditions, competition induced by the way people sometimes feel suffocated because of unscrupulous and vicious competition is always to be despised, but direct cross to see it before us? We are engaged in direct selling caused some of the system, some are driven by the interests of people, some of which rely on information received, but some are lying to the exaggerated and false. How to look at tomorrow's direct selling industry, and differences between the direct selling industry is now all the problems will be our face. Good things need to retain, direct current operation of the difficulties is not a means, not direct what kind of model, is a dire ct look at how the needs of the problem in the end? Situation we can not be considered for the time being, all out of the market mechanism and the specification, survival of the fittest, but the later direct face is how to understand? We put it all into a wait, it has a strong vitality? According to the current market price of direct marketing perspective, there are several features that will evolve into the backbone of the future direct marketing. Features a capacity of domestic demand Now the family, ten in the regular demand for the replacement and upgrade a number of products, which is consistent with the overall social development, and the strong domestic demand, will promote interest in shopping, direct the attention of the medical Health And cosmetics, the demand for increasingly powerful in the family, young and old, using the proportion is increasing rapidly, household demand has become a very significant overall capacity. Features two individual Consumption Potenti al Personal consumption become fashionable when the direct object of our progress has also been very large, many direct object is subjective changes after the progress of the understanding of direct and individual consumption, the main follow-up is a personal hands consumption was increasing by leaps and bounds, with little to old, the average amount in addition to the necessary use of Life Supplies beyond well beyond basic necessities, the potential advantages of the individual consumer's staying power to direct the market to maintain a certain capacity, and explore the potential is very large. Features three leading daily demand Inertia is the main day to day needs of the overall degree of social integration, the atmosphere has a relationship with the avant-garde in general, mainly to guide consumers through advertising and demand for replacement and improvement of regular Education Will be a strong direct sales force late, rather than creating short-term success of direct marketing, the need for more powerful to lead the daily routine, no matter how, the daily demand is inevitable. Features four custom gift Many direct marketing is aimed at users himself, but in our tradition, the ceremony is always a very big market, gift market has become the direct primary concern, of course, is presented here to emphasize the concept, that is, many consumer is no demand in their own case, someone else, so will the concept of communication and promote consumption as a temptation to point, so gift-giving habits will help to open up another direct sales market. After the initial walk direct, what will tomorrow's direct marketing, direct sales remaining option is to consider the latter part of the guarantee, a product of the latter are able to resolve long-standing problem, there are several issues at this stage the question embodied in the value-oriented . Direct product diversification is the stamina direct it? Multi-level direct selling a trap? Direct pri ces and product advanced on how to ensure the unity of time? To diversify ways for consumers to choose Direct product diversification, the trend appears to have a single product is difficult to establish a reliable partnership, consumers do not always have the time, if the product structure does not appear interrupted, then the space for freedom of choice for consumers will greatly increased, consumers have choice, then the sales Network Will be infinite.



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